By 2022, the cosmetics market is expected to reach $429.8 billion in value. And while many consumers may still make their final purchases in-store, the majority of them are finding their favorite products online, putting smaller companies at the same starting line as globally recognized brands.
With a campaign almost exclusively marketed on YouTube, Jeffree Star and Shane Dawson’s new makeup collaboration raked in more than $10 million in online revenue – in a matter of minutes!
There’s no limit to how customers can find your brand, whether it’s beauty blogs, YouTube tutorials, or their Instagram feed. But it still often starts with an organic Google search. That’s why it’s more important than ever to implement a top-of-the-line digital strategy to ensure your brand is among the first they find. Our techniques of link-building, Pay-Per-Click campaigns, and on-site SEO come together to create a customized campaign that’s designed to lift your business to the top of the list.
When it comes to online marketing, nothing’s more important than keeping things fresh. Our dedicated team of experts will build exclusive campaigns that will target your business’s specific goals.
The simplest reason: We know digital marketing for the cosmetics industry.
And because we’re committed to proving our success, you’ll always be able to see the positive results of our efforts. Every 30 days as part of your month-to-month contract, we’ll send you detailed analytics and reports to illustrate how we’ve helped drive brand awareness, boost your revenue, and increase your ROAS up to 400%.
Our clients succeed because of our custom campaigns.
Pay-per-click cosmetic campaigns drive a faster ROI by capitalizing on brand-name searches and non-branded campaigns to increase the reach of your PPC campaign. At VELOX, our cosmetic expert PPC managers will create and follow a custom approach for your cosmetic brand that will work efficiently to improve your campaign’s ROI. Our research-based approach is proven to generate positive results in only 45-60 days for an existing Google Ads campaign. We maximize results for clients by spreading our efforts across multiple platforms including Google, Amazon, and Bing Ads.
When you work with VELOX, our well-executed PPC campaigns can quickly generate traffic to your cosmetic brand by providing instant visibility on search engines. Our experienced PPC managers create custom-tailored PPC campaigns that will put your brand and products at the forefront of your target customers’ search results. We generate results for our clients and provide monthly reports, so you know exactly where your cosmetic brand stands.
Organic SEO search is the largest acquisition channel providing the highest ROI results. At VELOX, our committed in-house team uses cosmetic-industry research to build out custom strategies that will help you attract new customers and break revenue goals. We have an extensive process that allows us to identify and create an attainable success timeline with the research to back it up.
By strategically targeting keywords, strong search engine optimization can engage consumers and drive them to your site. Team up with VELOX and you’ll receive a personalized campaign tailored to your makeup marketing strategies’ needs. And though we’ll provide results, we won’t lock you into long-term contracts. We commit to your cosmetic brand’s success and provide you monthly reports to prove it, plus day-to-day communication.
Another benefit of working with VELOX is that you’ll gain access to our dedicated content team who will research and create relevant, high-quality content for your SEO campaign on a monthly basis. In addition to VELOX’s syndication efforts, the targeted SEO content that’s created is yours to own, so you can post it on your company’s blog, share it in newsletters, and spread it across social media to generate buzz and attract attention for your cosmetic company.
Whether you have a very niche cosmetic company or a specific tone you want the content to carry, don’t worry, we’ll have a kick-off call with your team, so our content team knows exactly what you want (and don’t want). This means we can hit the ground running when the partnership launches, creating high-quality articles, company spotlights, and more to promote your brand and improve your ranking for targeted keywords. We’ll send the content your way so we can incorporate your feedback and edits before syndication. This partnership ensures you’re pleased with the final result and the content team knows what to keep top of mind when writing your future monthly batches of content. No in-house content team? No problem.
We provide user-friendly and conversion-friendly design that takes potential customers through a guided buying process. We specialize in implementation and page speed optimization. With cutting-edge tools and SEO-optimization techniques, we turn discovery, interaction and conversion into a streamlined process. From fast load times to search-optimized landing pages, you’ll get the performance you need.