By 2022, the cosmetics market is expected to reach $429.8 billion in value. And while many consumers may still make their final purchases in-store, the majority of them are finding their favorite products online, putting smaller companies at the same starting line as globally recognized brands.
With a campaign almost exclusively marketed on YouTube, Jeffree Star and Shane Dawson’s new makeup collaboration raked in more than $10 million in online revenue – in a matter of minutes!
There’s no limit to how customers can find your brand, whether it’s beauty blogs, YouTube tutorials, or their Instagram feed. But it still often starts with an organic Google search. That’s why it’s more important than ever to implement a top-of-the-line digital strategy to ensure your brand is among the first they find. Our techniques of link-building, Pay-Per-Click campaigns, and on-site SEO come together to create a customized campaign that’s designed to lift your business to the top of the list.
When it comes to online marketing, nothing’s more important than keeping things fresh. Our dedicated team of experts will build exclusive campaigns that will target your business’s specific goals.
The simplest reason: We know digital marketing for the cosmetics industry.
And because we’re committed to proving our success, you’ll always be able to see the positive results of our efforts. Every 30 days as part of your month-to-month contract, we’ll send you detailed analytics and reports to illustrate how we’ve helped drive brand awareness, boost your revenue, and increase your ROAS up to 400%.
Our clients succeed because of our custom campaigns.
Cosmetics users want the most effective products, but they also want them to achieve a specific skincare goal and look, one that is unique to the user. Your organic search campaigns should be customized with the same level of care and individualization that your products are. A well-crafted organic search strategy can build trust with users already familiar with your cosmetics, while also creating and building brand awareness for potential new customers.
By combining extensive research, thorough keyword targeting, and intricate link-building techniques, our experts will create a digital marketing strategy for your cosmetics brand that drives more visitors to your site, encouraging conversions and boosting revenue. When users search for makeup brands, we want yours to top the list, and we’ve proven with our other cosmetic clients that we have the skills and experience to do just that.
Your makeup products are unique, so the campaigns you use to market them should be too. Pay-per-click campaigns are an effective way to capitalize on searches targeting your brand and the types of products you offer. Adding PPC to your cosmetic brand’s digital marketing strategy can drive ROI up more quickly and generate higher conversion rates and more qualified traffic.
No matter where you currently rank, pay-per-click ads can get you to the top of the search engine results page. Instant visibility like this can mean the difference between a consumer only considering your cosmetics and one who follows through on the purchase of them. We have a team of PPC experts who will use their knowledge and experience combined with extensive research into cosmetic marketing trends, keywords, and the latest tools to create a custom campaign specifically designed for your cosmetics brand.
To have a website and overall SEO strategy that’s successful, you need content that’s relevant to your intended audience and authoritative in the cosmetics industry. No in-house content team? No problem. VELOX is staffed with highly experienced, passionate, and versatile writers capable of crafting content about your cosmetics, who they’re designed for, and how best to incorporate them into the customer’s overall beauty routine.
We know that to get your content just right, we need to have a deep understanding of your company, the cosmetics you offer, and the tone you want your content to carry. That’s why we’ll open up a line of communication with you from the very start, getting to know your people and your products so that we can truly capture your message and get it to the right audience. We’ll pair that knowledge with research into cosmetics trends to create thorough, carefully developed articles, company spotlights, and more. All the while, we’ll continue to communicate with your team, so you always know what we’re creating and have the final say before anything goes live. Our goal is to craft content that engages your target audience, but it’s just as important that you’re happy with it, and our partnership is designed to achieve both.
Your cosmetics are designed to make the wearers look and feel their best, so why wouldn’t your website do the same for your products? We have a team that specializes in making recommendations for and implementing techniques to streamline your buying process and page speed optimization, creating an attractive, user-friendly experience for your customers. With fast loading times and search-optimized landing pages for your key products, we’ll help you drive qualified traffic that, in turn, generates more leads, drives conversions, and builds a strong, loyal customer base.