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Tap into New Customer Revenue with Targeted Cosmetics Marketing Campaigns

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Proven Digital Marketing Success For Cosmetic Brands

The global cosmetic products market is projected to reach a market value of 805.6 billion dollars by 2023—up from 523.4 billion in 2017. How are you going to stay competitive in this period of growth? The cosmetics marketplace is only going to get more saturated with brands new and old vying for their share of profits. That’s why it’s imperative to adopt a robust digital strategy to help your cosmetics brand and products reach new customers. Getting your products in front of the eyes of consumers and having a powerful mission will help transform curious consumers into brand-loyal clientele.

The VELOX Media team can develop custom campaigns to make this happen–we have proven ourselves time and time again through our research-backed, personalized strategies for high-profile beauty clients. Work with a digital marketing agency that ranks in the top 3% of agencies worldwide and gain a customized cosmetics digital marketing strategy that incorporates the best SEO and PPC practices to build your new customer revenue and online presence.

We Drive Customers & Sales to Your Cosmetics Brand

Why Work With VELOX For Your Cosmetics Marketing?

Our in-depth knowledge of the beauty and cosmetic industry delivers progressive results. We can bring new customers and revenue growth to any beauty or cosmetic company. It starts by learning what makes your business…well, beautiful. Our campaign strategy centers on you and your company goals, your market challenges, your definition of success. By analyzing industry vertical keyword sets and user segments, our SEO and PPC beauty experts identify the greatest traffic opportunities. As we hone in on the ideal customer and discover keyword sets, we find ways to drive new customer acquisition. By identifying unique ROI opportunities in the beauty, makeup, and cosmetics industry, we typically double our client’s customer base in 6-12 months.

How We Do It

cosmetics marketing agency

Paid Management

Pay-per-click cosmetic campaigns drive a faster ROI by capitalizing on brand-name searches and non-branded campaigns to increase the reach of your PPC campaign. At VELOX, our cosmetic expert PPC managers will create and follow a custom approach for your cosmetic brand that will work efficiently to improve your campaign’s ROI. Our research-based approach is proven to generate positive results in only 45-60 days for an existing Google Ads campaign. We maximize results for clients by spreading our efforts across multiple platforms including Google, Amazon, and Bing Ads.

When you work with VELOX, our well-executed PPC campaigns can quickly generate traffic to your cosmetic brand by providing instant visibility on search engines. Our experienced PPC managers create custom-tailored PPC campaigns that will put your brand and products at the forefront of your target customers’ search results. We generate results for our clients and provide monthly reports, so you know exactly where your cosmetic brand stands.

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Organic Search

Organic SEO search is the largest acquisition channel providing the highest ROI results. At VELOX, our committed in-house team uses cosmetic-industry research to build out custom strategies that will help you attract new customers and break revenue goals. We have an extensive process that allows us to identify and create an attainable success timeline with the research to back it up.

By strategically targeting keywords, strong search engine optimization can engage consumers and drive them to your site. Team up with VELOX and you’ll receive a personalized campaign tailored to your cosmetic brand’s needs. And though we’ll provide results, we won’t lock you into long-term contracts. We commit to your cosmetic brand’s success and provide you monthly reports to prove it, plus day-to-day communication.

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Marketing in the Cosmetic Market

Content Management

Another benefit of working with VELOX is that you’ll gain access to our dedicated content team who will research and create relevant, high-quality content for your SEO campaign on a monthly basis. In addition to VELOX’s syndication efforts, the targeted SEO content that’s created is yours to own, so you can post it on your company’s blog, share it in newsletters, and spread it across social media to generate buzz and attract attention for your cosmetic company.

Whether you have a very niche cosmetic company or a specific tone you want the content to carry, don’t worry, we’ll have a kick-off call with your team, so our content team knows exactly what you want (and don’t want). This means we can hit the ground running when the partnership launches, creating high-quality articles, company spotlights, and more to promote your brand and improve your ranking for targeted keywords. We’ll send the content your way so we can incorporate your feedback and edits before syndication. This partnership ensures you’re pleased with the final result and the content team knows what to keep top of mind when writing your future monthly batches of content. No in-house content team? No problem.

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