Category: Digital Marketing
March 22, 2023
Digital Marketing SEOGoogle Analytics 4: A Comprehensive Guide
Millions of digital marketers have adopted Google Analytics 4 since the company announced its next-generation analytics property in October 2020. Google Analytics 4 is the measurement tool of the future, and you need to get acquainted with this innovative, cross-platform solution so you can create better experiences for your users. If you haven’t made the […]
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March 21, 2023
Digital Marketing SEOUniversal Analytics Is Going Away – Here’s What You Should Know
Once again, big changes are hitting the digital marketing and SEO world. This time, it’s the departure of Universal Analytics in favor of Google’s next-generation solution Google Analytics 4 (GA4). Universal Analytics will stop processing new data on July 1, 2023, marking the end of an era for Google Analytics. When Google officially announced the […]
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March 15, 2023
Digital Marketing Google Updates SEOGoogle Release March 2023 Broad Core Update
Google has officially rolled out the March 2023 Board Core Update. Six months after the September 2022 Broad Core Update, this latest rollout could be complete within the next two weeks and is set to impact many sites. Even if there isn’t anything “wrong” with your pages, you could still see a drop in rankings. […]
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February 2, 2023
Digital Marketing SEOWhat Every SEO Marketer Needs to Know About Google E-E-A-T
When it comes to SEO, you are what you E-E-A-T. No, there isn’t food involved. But understanding E-E-A-T and how Google uses it in their rankings is crucial for the success of your organic SEO strategy. Ever since its introduction to Google’s Search Quality Guidelines in 2014, E-E-A-T has been on everybody’s mind. E-E-A-T can […]
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December 6, 2022
Digital Marketing Google UpdatesGoogle Releases the December 2022 Helpful Content Update
Google released its helpful content system after its first update in August 2022. This update is called the December 2022 update. This update rolled out on December 5, but it became more noticeable on December 6, 2022. This is a global update that impacts all languages and will help Google detect more low-quality content created […]
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September 22, 2022
Digital Marketing SEOWhy the #1 Search Position Captures 27.6% of Google Traffic
Whether you’re new to digital marketing or simply looking to boost your business’s online presence, chances are you understand the value of ranking higher than your competitors in Google Search. After all, higher search rankings equate to more Google traffic, and more traffic means more chances for conversions and sales. If that weren’t enough, Google […]
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September 12, 2022
Digital Marketing Google Updates SEOGoogle Has Released The September 2022 Broad Core Update
Google officially began rolling out another core update today, dubbed the September 2022 Core Update. What’s Different About The September 2022 Broad Core Update? This is the second core update of 2022 following the May 2022 Core Update, immediately following the release of Google’s Helpful Content Update that was released August 25, 2022. This update […]
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September 1, 2022
Digital Marketing SEOHow to Set Up Your Website for SEO Success
If you run an online business, you likely know your work is never really done. You can always tweak something to help keep your business relevant, your customers happy, and your revenue stream intact. The same can be said for your digital marketing and SEO efforts. In this article, we’ll dive deeper into what SEO […]
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August 24, 2022
Digital MarketingWhat Is Duplicate Content and How Does It Affect SEO?
Duplicate content can be a source of frustration for site owners, regardless of their chosen industry. It can crop up in a number of ways, not all of which might seem obvious. For instance, did you know that Google treats URLs with a trailing slash vs. no slash as two different URLs? Did you also […]
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August 4, 2022
Digital Marketing SEOHow To Utilize Both Branded and Non-Branded Keywords
On this Page What are Branded Keywords? What are Non-Branded Keywords? Why are Branded Keywords Important? Why are Non-Branded Keywords Important? How Both Tap Into Search Intent Ways to Improve Your Marketing Strategy with Branded Keywords Ways to Improve Your Marketing Strategy with Non-Branded Keywords How Can I Find the Best Keywords for my Business? […]
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