Shopify has been steadily rising in popularity over the years, and it’s no secret that the platform is a favorite among eCommerce retailers for its flexibility, ease of use, and built-in tools. From foam hats to phone cases, retailers across the web embrace Shopify to grow their businesses every day, hoping to outrank their competition […]
Read moreChances are that as you’ve searched Google for information regarding movies, TV shows, products, or general hunts for information, you’ve been surprised a time or two by how quickly Google seemed to “get” what you meant. Maybe you searched some loose terms, thinking you’d have to be more specific, but came away pleasantly surprised at […]
Read moreIn case you missed it, Google announced earlier this week that Expanded Text Ad Creation is going away after June 2022. While the timeline has taken some SEO professionals by surprise, many of them aren’t too shocked by the change, as Google had already swapped the default ad creation type to Responsive Search Ads (RSAs) […]
Read moreIn case you haven’t heard, Google recently changed how it creates title tags for search listings, prompting a number of SEO professionals to question what ramifications (if any) might come from the update. Some noted that Google seemed to be showing Header tags (H1s and H2s) in SERPs rather than meta title tags. Others were […]
Read moreConsidered one of the best CMS platforms for search engine optimization, WordPress provides an efficient way to structure, manage, and publish websites, even for those who don’t know HTML. Though blogs tend to be one of the more common uses for the platform, it’s a favorite among many businesses, with themes and plugins that help […]
Read moreWhen it comes to Google Ads approvals and disapprovals, they can sometimes get things wrong. Whether it’s a wording choice, keyword issue, or policy violation, sometimes a valid ad gets disapproved, making an appeal necessary. With Google’s new three-strikes policy for ad disapprovals, it’s never been more important to ensure your ads meet all the […]
Read more2021 has brought many changes to SEO strategies, most especially with Google’s focus on user experience and searcher intent. In years past, hunting for long-tail keywords with low search volume almost seemed a waste of time, yet they still provide an opportunity to connect with potential clients and customers. That being said, it’s never been […]
Read moreWhether you’re a new business or an established brand looking to improve your Google Search rankings, optimizing your website for page speed is just as important as optimizing for SEO, with Google stating that speed is now a landing page factor for Search and ads. As you fill your site with SEO content and elements […]
Read moreIf you’re an advertiser in the travel and leisure industry specializing in Bing ads, Microsoft Advertising has just launched a new advertising format to help you reach more potential travelers and adventure-seekers. Dubbed Tours and Activities, Microsoft’s new ad format is unique to the platform and will feature feed-based ad types that trigger based on […]
Read moreGoogle recently announced on April 8, 2021 a new search algorithm update called the Product Reviews Update. What is the Product Reviews Update? This update is not a core algorithm update. Rather, this is a standalone update designed to promote outstanding product reviews that share insightful analysis over shallow reviews that simply summarize the product’s […]
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