If you Googled anything recently, you may have noticed a change. No, it’s not another new AI-powered feature or flashy new ad format. In fact, Google didn’t add anything to Search—it took something away. In June 2024, we saw the beginning of the end for Google continuous scroll, as the search giant began turning it […]
Read moreAI certainly isn’t a new addition to search engines, but Google’s new AI overviews have many marketers on edge. We’ve seen this coming for a while, going back to last year when Google announced its foray into AI search results, dubbed the Search Generative Experience or Google SGE. It’s finally here, under a new name […]
Read moreWithin the digital marketing industry, there’s a hunger for accurate information about how Google Search works. SEO pros are always looking for verifiable insights into the nitty-gritty details in hopes of improving their SEO strategy. Is Google’s Search Algorithm a Secret? Sure, they publish plenty of guidance to help marketers create high-quality websites and publish […]
Read moreOnce again, Google has pushed back its timeline for deprecating third-party cookie support in Chrome. The search giant now intends to continue deprecating third-party cookie support in early 2025, pending an agreement with a UK regulatory body, the company said in its latest update. Here’s what you need to know about Google’s most recent announcement […]
Read moreThe world of digital marketing is anything but static. It’s constantly changing, which is why professionals wisely allocate bandwidth to R&D. When it comes to optimizing on-site content, devising a link building strategy, or A/B testing PPC creative, context is key. In order to make solid, revenue-driving decisions, you need a thorough understanding of the […]
Read moreIf you’re a digital marketer anxiously awaiting Google’s Search Generative Experience (SGE) rollout, you aren’t alone. Depending on who you ask, this experiment’s eventual public release will herald a new age of Search. The consequences could be dire, particularly for sites that have worked so hard to climb into the coveted top organic positions but […]
Read more“It’s a rare occurrence, like a double rainbow. Or like someone on the Internet saying, ‘You know what? You’ve convinced me—I was wrong.’” – Michael, The Good Place Yep, back-to-back Google core updates are that rare. We tend to see only a few Google core updates a year, and we never see them released in […]
Read moreHow will the proliferation of AI change your company’s approach to digital marketing? Will privacy concerns make your analytics data less valuable? How can your organization stay ahead of the curve, edge out competitors, and drive revenue growth? Answering these crucial questions is key to setting yourself up for online success. No one has a […]
Read moreIf you’ve been holding your breath in anticipation of the next Google Search algorithm update, you can exhale—the August 2023 Google Core Update dropped on Tuesday, August 22. It follows Google’s March 2023 broad core update, and we can expect similar disruption across the search marketing landscape. These broad core updates always seem to cause […]
Read moreHold on to your hats, folks—we’re about to see some big changes to the way we search, discover, and work online. Upon kicking off the company’s annual developer conference in Mountain View, California on May 10, members of Google’s leadership team took to the stage to review and reveal the tech giant’s latest innovations. It […]
Read more