Since AI tools like ChatGPT emerged early this year, digital marketing has seen increasingly rapid innovation. The dizzying pace can make it challenging for even SEO veterans to stay on top of the latest news. Whether you’re in the midst of launching your new eCommerce site or pivoting your content strategy to better align with […]
Read moreIf there’s one thing we know about digital marketers, it’s that they love to argue over the pros and cons of PPC and organic SEO. Many bloggers demonstrate a clear preference for one method. Some go even further, advising marketing managers to avoid one or the other at all costs. Does it need to be […]
Read moreThe U.S. health and fitness market has exploded over the past few years and is on track to set a new high-water mark by the end of the decade. This saturated market is extremely competitive, approaching some $35 billion in revenue. It’s not just about the 39% of Americans with gym memberships, either. Recent forecasts […]
Read moreApril 30, 2023, marked 30 years since we met the World Wide Web for the first time. Three decades on, the internet is only evolving more quickly, and success in the digital marketplace requires you to keep up with all of the latest updates and changes. There have been considerable changes to search, social platforms, […]
Read moreYour website is a crucial part of your business, and you can’t afford to let your SEO or UX slip. However, every business will likely move domains, rebrand, or make other substantial structural changes at some point, which means an SEO website migration is almost inevitable. Just as moving to a new home can be […]
Read moreSEO is an essential ingredient in any successful digital marketing campaign. Done right, you can climb the ranks of SERPs, capturing limitless clicks and traffic from customers searching for products and services like yours. When you compare organic vs. paid search, the revenue potential of SEO is unmistakable. With that in mind, there are certainly […]
Read moreFor over 20 years, Google has been the dominant force in the search engine market. But as the world becomes increasingly digital and search habits have evolved, Google faces new challenges from rivals like Microsoft and Amazon. To stay ahead of the curve, Google is working on a significant overhaul of its search engine, code-named […]
Read moreDigital marketing is all about return on investment (ROI). The goal is to reach as many people and bring in as much revenue as possible while paying as little as you can. This leads many marketers to compare different channels, such as paid search, social media, and SEO, based on ROI alone. But tons of […]
Read moreROI is crucial to the success of any digital campaign, including SEO. But with the rise of zero-click searches, Google’s frequent algorithm updates, and shrinking real estate of SERPs, marketers wonder if SEO is still a worthy investment in 2023. If you’ve noticed fluctuating organic search impressions and site traffic, you wouldn’t be mistaken to […]
Read moreBusinesses hoping to optimize their digital marketing efforts often look to two major strategies: organic SEO and pay-per-click (PPC) advertising. Is one better than the other? While both have advantages, it helps to know how these two strategies differ if you want to maximize your marketing spend. Most importantly, before someone can convert, they first […]
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