Blog
August 16, 2021
SEOA Quick Guide to the 5 Most Important Pages of Your Website
As the cornerstone of your business, your website is your first chance to make not only a good impression, but a lasting one as well. Fueled by your outbound content, social media channels, and digital advertising, visitors ultimately convert to customers, making final purchasing and conversion decisions based on how well you capture and retain […]
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August 9, 2021
Google Updates SEOGoogle’s Link Spam Update: What You Need to Know
When it comes to monetizing websites or blogs, web creators have gotten creative over the years, coming up with multiple (and occasionally spammy) ways of doing so. As these methods incorporate more and more outbound links, Google has attempted to curb practices that might violate their strict quality guidelines. Here’s a quick rundown of what […]
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August 2, 2021
SEO10 Things You Should Do When Launching a New Website
When starting a new business or brand, the act of building that brand often starts with a website that will ultimately become your cornerstone. For those businesses looking to relaunch their site or migrate existing data from one site to another, this can be an especially stressful task, as failure to implement the proper strategy […]
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July 16, 2021
Digital Marketing SEOSEO and Page Speed: What You Need to Know
Whether you’re a new business or an established brand looking to improve your Google Search rankings, optimizing your website for page speed is just as important as optimizing for SEO, with Google stating that speed is now a landing page factor for Search and ads. As you fill your site with SEO content and elements […]
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July 12, 2021
Digital Marketing Microsoft PPCMicrosoft Advertising Has Launched a New Tours and Activities Ad Format
If you’re an advertiser in the travel and leisure industry specializing in Bing ads, Microsoft Advertising has just launched a new advertising format to help you reach more potential travelers and adventure-seekers. Dubbed Tours and Activities, Microsoft’s new ad format is unique to the platform and will feature feed-based ad types that trigger based on […]
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July 6, 2021
Google UpdatesGoogle’s July 2021 Core Update Is Officially Rolling Out
Google’s long-awaited July Core Update has just started rolling out, with an estimated 1-2 week rollout timeframe. Announced on Google’s Search Liason Twitter account, this is the second part of the Core Update released this past June, which saw changes and updates to Google’s algorithms that the company stated might show drops or gains in […]
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June 21, 2021
Google UpdatesGoogle’s Page Experience Update
Google has finally started to roll out its page experience update, and is set to finish rolling it out by the end of August 2021. This is not to be confused with the June 2021 Core Update, or the next Core Update coming July 2021. Likewise, Google has stated to not to expect drastic ranking changes, but […]
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June 3, 2021
Google UpdatesThe June 2021 Core Update
On June 2, 2021, Google announced they will be releasing the June 2021 Core Update later that day. Core updates impact how Google ranks websites and how Google determines what is the most relevant web page for a specific query. Like past broad core updates, this update doesn’t target any specific site. What can you […]
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May 26, 2021
SEOGoogle Announces Partnership with Shopify
As a Google Premier and Shopify Partner, we’re excited for Google’s new Shopping Graph, a feature-packed integration set to connect 1.7 million merchants and shoppers with valuable buyer info from websites, prices, reviews, videos, and more. Based on ideas from Google’s Knowledge Graph, the Shopping Graph will grant merchants even more product-visibility, giving the option […]
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April 9, 2021
Digital Marketing Google Updates SEOGoogle Product Reviews Update
Google recently announced on April 8, 2021 a new search algorithm update called the Product Reviews Update. What is the Product Reviews Update? This update is not a core algorithm update. Rather, this is a standalone update designed to promote outstanding product reviews that share insightful analysis over shallow reviews that simply summarize the product’s […]
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