Blog
January 10, 2020
SEOWhat is Structured Data and How Can My Website Utilize It?
In a perfect world, your site would dominate search engine results pages (SERPs) with quality content alone. Website visitors can read and understand the meaning of your content, and search engines are getting better at interpreting semantic connections between topics, searches, and websites. Search engines, however, don’t have the same reasoning power as humans. Their […]
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December 19, 2019
SEOSEO Best Practices: How to Optimize Your Blog to Improve Search Rankings
Search engine optimization (SEO) is no longer just an optional practice. In fact, SEO should be a pillar of any brand’s digital marketing strategy since executing a successful SEO campaign can increase traffic, brand awareness, conversions, consumer trust, and revenue. Modern SEO Begins with Quality: Understanding Google’s EAT Score Google’s Expertise, Authoritativeness, and Trustworthiness (EAT) […]
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December 13, 2019
SEOInternal Link Building: Why It’s An Important SEO Best Practice
SEO strategies are made up of numerous components, but internal links are at the core of every successful SEO and content marketing campaign. While backlinks and keywords, among others, play crucial roles, your internal links help users and search engine crawlers understand the topical flow and hierarchy of your site. Internal links also spread authority […]
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December 10, 2019
SEOWhat Do I Need to Know About Google Search Console for SEO?
Do you know how well your website is performing? From an SEO perspective, Google Search Console (GSC) is your best tool to stay up to date with your site’s performance, keyword rankings, and errors. GSC isn’t a crystal ball and requires some work to learn, but, in addition to Google Analytics, it is a vital […]
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October 25, 2019
Google UpdatesGoogle Announced The BERT Algorithm Update
What is the BERT algorithm? The BERT algorithm is short for Bidirectional Encoder Representations from Transformers. BERT is a deep learning algorithm focused on natural language processing. BERT rolled out this week for the English language and will expand to other languages in the future. Why is it important? BERT helps Google better understand the […]
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September 25, 2019
Google UpdatesGoogle Announces September 2019 Core Algorithm Update
Google announced it is releasing the September 2019 core update. Core updates impact how Google ranks web sites and how Google determines what is the most relevant web page for a specific query. What is a core update? This is the second time that Google has announced a broad core algorithm update before it launched. […]
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September 20, 2019
Company NewsCatching Up with VELOX as it Looks for a New Home
Article from IdahoBusinessReview.com. By Shanon Fisher Next time you see an internet ad or Google Search result, remember that it might have come via an Idaho company. VELOX Media is a digital marketing agency, meaning it helps its customers grow revenue faster using online strategies such as organic search marketing, Google Ads and other online […]
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August 14, 2019
Company NewsVELOX Media Ranks #181 on the 2019 Inc. 5000 List Following 400% Revenue Increase
VELOX MEDIA RANKS #181 ON THE 2019 INC. 5000 LIST FOLLOWING 400% REVENUE INCREASE Digital marketing firm’s ROI-driving SEO services propel phenomenal company growth BOISE, Idaho, Aug. 14, 2019 — VELOX Media, an award-winning full-service digital marketing agency that specializes in search engine optimization and paid search marketing, today announced its ranking as No. 181 on […]
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June 12, 2019
Google UpdatesGoogle Announces June 2019 Core Algorithm Update
Google released another Core Algorithm Update on June 3, 2019. Why is this core update important? The reason why this core update was important was because this is the first time that Google pre-announced they were making an updates to the core algorithm. For this update, Google wanted to be “proactive. Rather than people scratching […]
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July 24, 2018
SEOThe Difference Between SEO vs. PPC (Yes, this is still a question!)
Let’s take a step back and start with a universal truth: Website owners want visitors. If you’re starting out, you want some. If you already have some, you want more. If you have a lot, you still want more—more visibility, more visitors, more success for your web property. However, if a person doesn’t know your […]
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