Boise-based digital agency VELOX Media has achieved 2022 Premier Partner status in the Google Partners program. VELOX’s team of experts specialize in revenue-based digital strategy, organic search marketing, conversion optimization, and paid ads management for enterprise brands around the globe. Explore the full range of offerings on their website. For VELOX Media, being recognized as […]
Read moreGoogle Analytics is full of valuable information and features. However, it’s no secret that it can feel confusing, complicated, or downright intimidating if you don’t have experience with the platform. With so many concepts to learn and different reports available, newcomers can feel a bit overwhelmed, leading some to wonder if there’s an easier, better […]
Read moreWhether you’re a business owner, marketer, web developer, or SEO professional, improving your site’s presence on Google Search is a top priority. That’s because search-friendly content helps provide valuable boosts to organic traffic, conversions, and potential revenue. You’ll find countless tips and SEO advice online, but it might seem challenging to know what your primary […]
Read moreWhen it comes to paid search strategies, 2021 has undoubtedly thrown the marketing industry for a loop, showing no signs of slowing down as 2022 inches closer. From shifts toward machine learning and automation to Responsive Search Ads (RSAs) becoming the new default, PPC marketers have a lot on their plates heading into the new […]
Read moreBlack Friday has always been complicated. From the in-person shopping frenzies of years past to the explosion in eCommerce, the holiday shopping experience is a whirlwind for consumers and retailers alike. In addition, changing trends and permanent shifts in consumer behavior have forced retailers and digital marketers to adapt. With the holiday shopping season well […]
Read moreGoogle has rolled out a new search engine algorithm update dubbed the December 2021 Product Reviews Update, December 1, 2021. As the second product reviews update of the year (the first was in April 2021), this update seeks to improve upon the previous update. Ideally, Google plans to emphasize and reward product reviews that feature […]
Read moreAs Google’s answer to long search queries, chances are you’ve heard of MUM by now. Set to roll out in early 2022, it stands to radically change the appearance of search results and the way we use search. In this article, we’ll cover what MUM is, why this update is significant, and what Google’s implementation […]
Read moreFor years, keyword rankings have been an obsession of the SEO community—and rightfully so. After all, Google’s search algorithms continue to look at entities and intent, and keyword rankings help drive traffic, conversions, and ultimately revenue. With that in mind, Google has become increasingly more intelligent over the years, understanding user intent better. Those same […]
Read moreGoogle is officially rolling out its new core update today, dubbed the November 2021 Core Update. As the third core update of 2021, the timing and announcement mark a change from previous years. What’s Different About The November 2021 Core Update? For starters, Google typically announces these kinds of updates from their Search Liaison Twitter […]
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