Blog
April 25, 2023
Digital Marketing SEO5 SEO Myths Every Digital Marketer Should Avoid
SEO is an essential ingredient in any successful digital marketing campaign. Done right, you can climb the ranks of SERPs, capturing limitless clicks and traffic from customers searching for products and services like yours. When you compare organic vs. paid search, the revenue potential of SEO is unmistakable. With that in mind, there are certainly […]
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April 20, 2023
Digital Marketing SEOGoogle Project Magi: A New Era of Search
For over 20 years, Google has been the dominant force in the search engine market. But as the world becomes increasingly digital and search habits have evolved, Google faces new challenges from rivals like Microsoft and Amazon. To stay ahead of the curve, Google is working on a significant overhaul of its search engine, code-named […]
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April 19, 2023
Digital Marketing SEOThe ROI of SEO & Ranking in Google Search
Digital marketing is all about return on investment (ROI). The goal is to reach as many people and bring in as much revenue as possible while paying as little as you can. This leads many marketers to compare different channels, such as paid search, social media, and SEO, based on ROI alone. But tons of […]
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April 13, 2023
SEOIs SEO Dead in 2023?
ROI is crucial to the success of any digital campaign, including SEO. But with the rise of zero-click searches, Google’s frequent algorithm updates, and shrinking real estate of SERPs, marketers wonder if SEO is still a worthy investment in 2023. If you’ve noticed fluctuating organic search impressions and site traffic, you wouldn’t be mistaken to […]
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April 11, 2023
PPC SEOOrganic vs. Paid Search: Which Gets the Most Clicks?
Businesses hoping to optimize their digital marketing efforts often look to two major strategies: organic SEO and pay-per-click (PPC) advertising. Is one better than the other? While both have advantages, it helps to know how these two strategies differ if you want to maximize your marketing spend. Most importantly, before someone can convert, they first […]
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April 10, 2023
Digital Marketing9 Digital Marketing & SEO Updates to Know From Q1 2023
Keeping up with the evolving digital marketplace is critical to the success of businesses that operate online. We’re already through the first quarter of 2023, and in these past 3 months, we’ve seen significant developments in the world of digital marketing and SEO. While AI chatbots have dominated online conversations, there are still other updates […]
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April 3, 2023
How ToHow to Set Up Google Analytics 4 for Your eCommerce Site
Google Analytics 4 is here, and millions of business owners switched GA4 before Universal Analytics properties stopped processing new data on July 1, 2023. With GA4, digital marketers are stepping into the future of Analytics, and they’re getting more value out of their data in GA4 vs Universal Analytics. Whether your focus is eCommerce, content […]
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March 30, 2023
Digital Marketing Google Updates SEOWhat Google Search Continuous Scroll Means for CTRs & Your Business
Google search continuous scroll has brought a fresh, mobile-friendly user experience to millions of searchers. Rather than clicking to another page to view results outside of the top 10, users can see dozens of SERP links with a simple thumb flick or mouse scroll. However, as with any Google update or change, marketers wonder about […]
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March 27, 2023
Digital MarketingGoogle Is Pushing Back Its Plans to Block 3rd Party Cookies Into 2024
If you’ve been working in marketing and advertising since January 2020 or following Google trends, chances are you’ve heard about Google’s plans to block 3rd party cookies on its Chrome browser. This marks a significant but limited change for the advertising industry, but it’s also a big step forward for those worried about online privacy. […]
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March 22, 2023
Digital Marketing SEOGoogle Analytics 4: A Comprehensive Guide
Millions of digital marketers have adopted Google Analytics 4 since the company announced its next-generation analytics property in October 2020. Google Analytics 4 is the measurement tool of the future, and you need to get acquainted with this innovative, cross-platform solution so you can create better experiences for your users. Universal Analytics stopped processing new […]
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