Blog
April 19, 2023
Digital Marketing SEOThe ROI of SEO & Ranking in Google Search
Digital marketing is all about return on investment (ROI). The goal is to reach as many people and bring in as much revenue as possible while paying as little as you can. This leads many marketers to compare different channels, such as paid search, social media, and SEO, based on ROI alone. But tons of […]
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April 13, 2023
SEOIs SEO Dead in 2023?
ROI is crucial to the success of any digital campaign, including SEO. But with the rise of zero-click searches, Google’s frequent algorithm updates, and shrinking real estate of SERPs, marketers wonder if SEO is still a worthy investment in 2023. If you’ve noticed fluctuating organic search impressions and site traffic, you wouldn’t be mistaken to […]
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April 11, 2023
PPC SEOOrganic vs. Paid Search: Which Gets the Most Clicks?
Businesses hoping to optimize their digital marketing efforts often look to two major strategies: organic SEO and pay-per-click (PPC) advertising. Is one better than the other? While both have advantages, it helps to know how these two strategies differ if you want to maximize your marketing spend. Most importantly, before someone can convert, they first […]
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April 10, 2023
Digital Marketing9 Digital Marketing & SEO Updates to Know From Q1 2023
Keeping up with the evolving digital marketplace is critical to the success of businesses that operate online. We’re already through the first quarter of 2023, and in these past 3 months, we’ve seen significant developments in the world of digital marketing and SEO. While AI chatbots have dominated online conversations, there are still other updates […]
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April 3, 2023
How ToHow to Set Up Google Analytics 4 for Your eCommerce Site
Google Analytics 4 is here, and millions of business owners switched GA4 before Universal Analytics properties stopped processing new data on July 1, 2023. With GA4, digital marketers are stepping into the future of Analytics, and they’re getting more value out of their data in GA4 vs Universal Analytics. Whether your focus is eCommerce, content […]
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March 30, 2023
Digital Marketing Google Updates SEOWhat Google Search Continuous Scroll Means for CTRs & Your Business
Google search continuous scroll has brought a fresh, mobile-friendly user experience to millions of searchers. Rather than clicking to another page to view results outside of the top 10, users can see dozens of SERP links with a simple thumb flick or mouse scroll. However, as with any Google update or change, marketers wonder about […]
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March 27, 2023
Digital MarketingGoogle Is Pushing Back Its Plans to Block 3rd Party Cookies Into 2024
If you’ve been working in marketing and advertising since January 2020 or following Google trends, chances are you’ve heard about Google’s plans to block 3rd party cookies on its Chrome browser. This marks a significant but limited change for the advertising industry, but it’s also a big step forward for those worried about online privacy. […]
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March 22, 2023
Digital Marketing SEOGoogle Analytics 4: A Comprehensive Guide
Millions of digital marketers have adopted Google Analytics 4 since the company announced its next-generation analytics property in October 2020. Google Analytics 4 is the measurement tool of the future, and you need to get acquainted with this innovative, cross-platform solution so you can create better experiences for your users. Universal Analytics stopped processing new […]
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March 21, 2023
Digital Marketing SEOUniversal Analytics Is Gone – Here’s What You Should Know About Google Analytics 4
Once again, big changes have hit the digital marketing and SEO world. This time, it’s the departure of Universal Analytics in favor of Google’s next-generation solution Google Analytics 4 (GA4). Universal Analytics stopped processing new data on July 1, 2023, marking the end of an era for Google Analytics. When Google officially announced the release […]
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March 15, 2023
Digital Marketing Google Updates SEOGoogle Release March 2023 Broad Core Update
Google has officially rolled out the March 2023 Board Core Update. Six months after the September 2022 Broad Core Update, this latest rollout could be complete within the next two weeks and is set to impact many sites. Even if there isn’t anything “wrong” with your pages, you could still see a drop in rankings. […]
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