If you’re doing business online, you should be utilizing Google Ads. It’s a user-friendly, cost-effective way of increasing brand awareness and revenue. In fact, with the right mindset and strategy, Google Ads can virtually double your money. If it’s not doing that, it doesn’t mean your PPC campaign isn’t working. As long as you’re getting a return on your investment in Google Ads, and you’re happy with that ROI, then it’s working for you.
With Google Ads, it’s more about how you’re spending than how much.
It’s easy to think that if you’re not seeing the results you want, you should spend more to make more. But with Google Ads, it’s less about how much you’re spending than it is about simply how you’re spending. You don’t need to throw a lot of money into your campaigns—you just need to be smart about what you’re spending now.
Here are some tips for getting better results from a small Ads budget.
Some people are motivated by high, nearly impossible goals. If that works for you, go for it. But it can put a damper on morale if you set a goal and realize it’s not going to be met. So don’t worry so much about setting big, grand goals; instead use some strategies to set better, smarter goals.
There are five attributes every goal should have to better ensure its success: specific, relevant, attainable, timely, and measurable.
Google Ads allows you to take your monthly budget and break it down by daily spend. This lets you set the maximum amount you’re willing to spend each day on your campaign. It’s a great way to see how your money will be used, and Google can tell you how competitive that spend is. This lets you know in advance whether the budget you’ve set is capable of achieving the results you’re looking for.
Avoid the temptation to change the limits of your budget. Instead, adapt your strategy to fit the parameters of your budget.
If you’re struggling to meet the goals you’ve set, it can be tempting to adjust your budget midway through. But that’s a slippery slope, and there’s no guarantee adding money is going to improve results. A better option is to adjust your strategy, reshaping it to better fit the budget you’ve already set. It’s likely the issue isn’t how much you’re spending but where you’re spending it.
More isn’t always better. If you put in the effort, you can make limited resources go a lot further. You’ve likely done the research on your target demographics, so use that information to your advantage. Set your options to focus on those audiences, rather than keeping the playing field wide open.
Note: Negative targeting can go a long way to maximizing your budget, too. It costs nothing to select keywords and locations you want to exclude and doing so helps really narrow the focus of your ads where you want them most.
All in all, remember that your first plan may not be the best one. Be strict with your budget but be flexible with some of the other settings. Experiment with different keywords if you’re not happy with the results you want. Try including more or different locations, depending on how well your geographical settings are performing. Most importantly, be patient. Seeing results from a PPC campaign takes time, so expect your early efforts to be an investment in a long-term strategy.
It’s absolutely possible to get great results from a small Google Ads budget, as long as you’re honest about what you want to achieve and you’re smart about your strategy.