Top 3 Keywords
Growth in ROI
By 2023, the beauty and skincare market is expected to reach $805.61 billion in value. And while many consumers may still make their final purchases in-store, the majority of them are finding their favorites online.
From beauty blogs and YouTube tutorials, people are trying to find the next big thing – your product. When you work with VELOX Media, you’re getting a partner who’s always on top of the latest and most successful techniques finding your perfect customer with beauty, skincare, and hair care advertising and organic campaigns. Our strategies of link-building, Pay-Per-Click campaigns, and on-site SEO are important individually, but just like your product line, you will get the best results when you use them together.
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We are Beauty and Skincare Experts. We can help you outrank your competitors.
Organic Search Campaigns
Every day someone navigates to a search engine to discover their new favorite hair care, beauty, and skincare products. Having a well-crafted SEO strategy is key to making sure your brand tops the results. We’ll use our industry knowledge, extensive research, and SEO expertise to customize beauty marketing strategies that will draw in new potential customers, drive higher conversion rates, and ultimately break your revenue goals.
Beauty and skincare marketing strategy should be as unique to the brand as its products are. By targeting the right keywords, we can help you get the best visibility, engage your customers, and drive qualified traffic to your site. This, in turn, increases conversion rates and boosts your overall online revenue. Our SEO team has extensive experience marketing hair products and implementing beauty and skincare marketing strategies, and we’ll use our expertise to craft a thoughtful, personalized campaign to help you rise up the ranks in organic search results.
Ranked 8 keywords on the first page, and achieved 15.5X ROAS in the 3rd quarter of management.
Ranked 8 Top 5 keywords organically, while maintaining a 7.66 ROAS under paid management.
Outranked 3 major competitors in 9 months of organic campaign management.
A thorough beauty and skincare marketing strategy doesn’t just stop at organic search efforts. You also need a custom pay-per-click campaign to bolster your beauty brand’s reach. Capitalizing on both branded and non-branded PPC campaigns ensures that you not only increase your visibility in search engine results pages, but also that you outrank the competition successfully. Paid ads top the list in search results, so you’re more likely to be the first brand your target audience sees when they search for the products they want most: yours.
Every skincare company is different, so your digital marketing strategy should be unique to you. Our team has the experience and expertise in beauty and skincare marketing as well as marketing hair care products to create well-crafted, personalized campaigns to suit your brand’s goals. Our custom-tailored PPC campaigns working in tandem with organic search efforts will bring your brand and products to the forefront of customers’ searches, boosting your ROI more quickly. And you’ll always know where you stand because we’ll send you regular reports showing the success of our strategies and work with you if there are any adjustments you want to make.
Knowledgeable, engaging content is crucial to illustrating what makes a beauty and skincare brand stand out. When you partner with VELOX, you get a dedicated team with background and expertise in writing and editing, create original, relevant content just for your brand and products. We’ll incorporate your targeted keywords and landing pages and syndicate the pieces we draft for you across key placements on the web. Getting your name out there is only part of it—having articles and company spotlights featured on sites your target audience already reads will bring qualified traffic to your site, increasing the likelihood of conversion and building authority and brand loyalty.