By 2023, the beauty and skincare market is expected to reach $805.61 billion in value. And while many consumers may still make their final purchases in-store, the majority of them are finding their favorites online.
Major makeup and skincare brand Glossier built its massive online following exclusively through digital word of mouth, using social media platforms and beauty blogs.
From beauty blogs and YouTube tutorials to Instagram influencers’ stories, the ways your customers are finding the next big thing – your product – are constantly evolving. When you work with VELOX Media, you’re getting a partner who’s always on top of the latest and most successful techniques for targeting your desired audience. Our strategies of link-building, Pay-Per-Click campaigns, and on-site SEO are important individually, but just like your product line, you get the best results when you use them together.
When it comes to online marketing, nothing’s more important than keeping things fresh. Our dedicated team of experts will use their proven success with beauty and skincare clients to build customized campaigns exclusively designed with your business’s goals in mind.
What’s even better: You’ll always be able to see the positive results of our efforts.
Every month, we’ll send you detailed analytics and reports to illustrate how we’ve helped drive brand awareness, boost your revenue, and increase your ROAS up to 400%. Plus, we’ll only ask you to contract with us on a month-to-month basis, so you won’t have to lock into a long-term commitment to get the results you deserve.
Our clients succeed because of our custom campaigns.
Every day someone navigates to a search engine to discover their new favorite beauty and skincare product. Having a well-crafted SEO strategy is key to making sure your brand tops the results. We’ll use our industry knowledge, extensive research, and SEO expertise to customize beauty marketing strategies that will draw in new potential customers, drive conversion rates higher, and ultimately break your revenue goals.
Beauty and skincare marketing strategy should be as unique to the brand as its products are. By targeting the right keywords, we can help you get the best visibility, engage your customers, and drive qualified traffic to your site. This, in turn, increases conversion rates and boosts your overall online revenue. Our SEO team has extensive experience implementing beauty and skincare marketing strategies, and we’ll use our expertise to craft a thoughtful, personalized campaign to help you rise up the ranks in organic search results.
A thorough beauty and skincare marketing strategy doesn’t just stop at organic search efforts. You also need a custom pay-per-click campaign to bolster your beauty brand’s reach. Capitalizing on both branded and non-branded PPC campaigns ensures that you not only increase your visibility in search engine results pages, but also that you outrank the competition successfully. Paid ads top the list in search results, so you’re more likely to be the first brand your target audience sees when they search for the products they want most: yours.
Every skincare company is different, so your digital marketing strategy should be unique to you. Our team has the experience and expertise in beauty and skincare marketing to create well-crafted, personalized campaigns to suit your brand’s goals. Our custom-tailored PPC campaigns working in tandem with organic search efforts will bring your brand and products to the forefront of customers’ searches, boosting your ROI more quickly. And you’ll always know where you stand because we’ll send you regular reports showing the success of our strategies and work with you if there are any adjustments you want to make.
Knowledgeable, engaging content is crucial to illustrating what makes a beauty and skincare brand stand out. When you partner with VELOX, you get a dedicated team with background and expertise in writing and editing, create original, relevant content just for your brand and products. We’ll incorporate your targeted keywords and landing pages and syndicate the pieces we draft for you across key placements on the web. Getting your name out there is only part of it—having articles and company spotlights featured on sites your target audience already reads will bring qualified traffic to your site, increasing the likelihood of conversion and building authority and brand loyalty.
We won’t craft content for you in the dark, either. We know your beauty and skincare brand and products are unique to your company and your customers. So we’ll have a kickoff call at the beginning of our partnership to learn everything we can about your mission, values, and voice. Along the way, we’ll maintain open lines of communication, so you always have the final say on what we publish each month. We’ll stay up to date on the latest beauty trends to ensure content is always timely, but we’ll also work with you to cover anything you’re trying to highlight in the moment.
Once consumers reach your site, they should have an experience just as streamlined and user-friendly as the journey they took to get there. Our team will employ cutting edge tools and optimization techniques to ensure the SEO and page speed of your site is performing as efficiently as possible. Once your customers have found your beauty brand and your products, they want to learn more about them and make their purchases as quickly as possible. Faster load times and search-optimized landing pages will make that possible.