Top 3 Keywords
Growth in ROI
The U.S. footwear market is projected to climb to $135 billion by 2024. With an increase in focus on ecommerce, it’s critical that your digital marketing strategy is set to perform as well as possible for as long as possible. You need a thorough, customized blend of paid campaigns, organic search strategies, and content management to create a successful path to increased traffic, more conversions, and higher revenue. Partnering with VELOX can help you optimize your digital marketing strategy so you’re prepared to capture the growing ecommerce market and meet any and all challenges.
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Organic Search Campaigns
The first thing a potential consumer will do is search the internet for the best shoes, latest trends, and the most trusted brands. Because 90% of searches don’t move past the first page, they inherently trust that the sites listed there are the most trusted in the industry. Having an organic search campaign designed to target the keywords most relevant to your brand and products is the most reliable way to help you reach those first ten search results. Our team is especially equipped to customize campaigns specific to your needs, but also to the needs of your customers, so you can climb the search engine results page to that coveted top spot.
Ranked 3 keywords in the Top 5 in 9 months, and outranked major retailers like DSW and Macy's.
Ranked 3 keywords in the Top 10 in 3 months of management.
The next step to a fully successful digital strategy for footwear brands is a strong pay-per-click ad campaign. Being in the top ten organic results is critical, but having paid ads can put your brand’s visibility on those pages even higher. Perhaps more importantly, paid ads can get you invaluable visibility over your competitors when consumers search for them. We have a team of highly talented and diligent PPC managers who create distinctive ads based on your footwear brand’s needs and goals. They’ll monitor your campaigns and keep you up to date so you know your strategy is constantly adapting to suit the ever-changing digital landscape.
Creative, authentic content is more important than ever for a digital strategy. Already in 2020, Google has released two core algorithm updates, and it’s a safe bet they’ll have an impact on search rankings for sites around the world. The best way to stay at the top of your game, regardless of any changes to how Google ranks pages, is to tailor your content for the user, not the crawler. Constantly creating genuine, natural-sounding content can be time-consuming, but that’s where our world-class team of writers and editors comes in. We work with you to learn everything we need to know about your brand, and then we get down to the business of crafting articles and company spotlights that will reach and appeal to your target audience, with placements on pages and sites they love to visit most. This drives more qualified traffic to your site and, in turn, boosts conversions and revenue.