The year so far has brought unprecedented changes that will impact the footwear industry for the rest of 2020. Partnering with VELOX can help you optimize your digital marketing strategy so you’re prepared to capture the growing ecommerce market and meet any and all challenges that may arise in the coming months.
With the interruption to the market from COVID-19 in the first quarter of 2020, it’s no surprise that some industries, including footwear, have encountered setbacks. However, with brick-and-mortar stores shuttered in the first few months of the year, ecommerce sales saw a steady increase, which will help keep this competitive market thriving as retail stores begin to reopen and gain ground again.
With an increase in focus on ecommerce, it’s critical that your digital marketing strategy is set to perform as well as possible for as long as possible. You need a thorough, customized blend of paid campaigns, organic search strategies, and content management to create a successful path to increased traffic, more conversions, and higher revenue.
The simple answer is we know what we’re doing, and we know how to get the results you’re looking for. We’ve improved ROAS for our clients up to 400%, and we’re no stranger to creating campaigns for footwear brands of all sizes. Every department on our team has years of experience in the digital world, and each one of us has an extensive background in researching industry-specific news and trends to ensure your strategy is current, holistic, and fully capable of generating leads and sales.
The first thing a potential consumer will do is search the internet for the best shoes, latest trends, and the most trusted brands. Because 90% of searches don’t move past the first page, they inherently trust that the sites listed there are the most trusted in the industry. Having an organic search campaign designed to target the keywords most relevant to your brand and products is the most reliable way to help you reach those first ten search results. Our team is especially equipped to customize campaigns specific to your needs, but also to the needs of your customers, so you can climb the search engine results page to that coveted top spot.
The next step to a fully successful digital strategy for footwear brands is a strong pay-per-click ad campaign. Being in the top ten organic results is critical, but having paid ads can put your brand’s visibility on those pages even higher. Perhaps more importantly, paid ads can get you invaluable visibility over your competitors when consumers search for them. We have a team of highly talented and diligent PPC managers who create distinctive ads based on your footwear brand’s needs and goals. They’ll monitor your campaigns and keep you up to date so you know your strategy is constantly adapting to suit the ever-changing digital landscape.
Creative, authentic content is more important than ever for a digital strategy. Already in 2020, Google has released two core algorithm updates, and it’s a safe bet they’ll have an impact on search rankings for sites around the world. The best way to stay at the top of your game, regardless of any changes to how Google ranks pages, is to tailor your content for the user, not the crawler. Constantly creating genuine, natural-sounding content can be time-consuming, but that’s where our world-class team of writers and editors comes in. We work with you to learn everything we need to know about your brand, and then we get down to the business of crafting articles and company spotlights that will reach and appeal to your target audience, with placements on pages and sites they love to visit most. This drives more qualified traffic to your site and, in turn, boosts conversions and revenue.
We can get users to your site, but then it’s up to the high quality of your products and the streamlined performance of your website to close the deal. We’re here to help with that too. Our team offers recommendations to ensure your site is user-friendly for both desktop and mobile users, with fully optimized shopping channels and fast loading times so consumers don’t have to wait to see the products they want most.