U.S. Households Own Pets
Households Worldwide Own Pets
The global pet care industry is expected to reach $325.74 billion by 2028. By 2027, the eCommerce pet products segment will have increased its market value to $87.43 billion.
With a smart selection of innovative products, you’re well-positioned to become a favorite of pet owners who are drawn to the convenience of shopping online. The trouble is, so is every other brand marketing pet products.
So how do you stand out among the crowd? With a robust, ROI-focused digital marketing campaign that includes everything from content creation to PPC and technical SEO.
The pet product industry experts at VELOX employ the latest research-driven techniques to build your backlink profile, optimize page speed, and boost your brand’s visibility in SERPs. It’s how we’ve been enhancing KPIs and delivering results that exceed client expectations for over a decade.
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Organic Search Campaigns
Across all industries, 85% of consumers research products and brands online before making a purchase. Their first stop? Typically search engines like Google and Bing. Through deliberately crafted content marketing pet products and technical on-page optimization, your brand can become the first discovery for potential customers searching for pet food, toys, and other products. As part of a tailored SEO strategy, a robust organic search campaign will help your website climb to the top of search rankings.
It’s about more than just awareness. Google’s Helpful Content Update, released in December 2022, means more eCommerce brands must focus on selling through educational, informative content. With the VELOX team by your side, you can stay ahead of the curve as search algorithms evolve and new pet product trends—like automated litter boxes and feeder bowls—take hold.
Drove 10 keywords to the 1st page in 6 months, and generated $76k per month in new revenue.
Ranked 8 keywords on the 1st page in a highly competitive makeup and beauty market
Delivered a #1 ranking keyword and increased 5X in Collagen Protein revenue in 6 months
Branded and non-branded PPC campaigns are key to reaching your target market for pet products, specifically those ready to make a purchase. While your organic search campaign gains traction, a PPC campaign will put you right at the top of the SERPs for keywords that matter to your business.
VELOX knows what searchers are looking for—not just because we incorporate the latest research into our data-driven PPC approach but also because we love our pets. When you partner with VELOX, you’ll receive regular reports that show how your PPC campaign is helping you outrank the competition. We’re a pet product marketing agency capable of making nimble adjustments to optimize campaign performance and maximize your ROAS.
Pet owners would do anything for their furry or feathered family members, which is why online pet product brands stand to see outsized benefits from high-quality content and intelligent content placement. Our world-class team of content creators will expertly achieve the voice behind your brand as they produce 100% original, informative pieces to help your business build connections with your target market for pet products.
We’ll include targeted keywords and your priority landing pages, then astutely place your content across the web as part of a thorough, efficient link-building strategy. This doesn’t just tell your customers who you are—it enhances your online authority to capture qualified traffic and bolster your digital presence with long-term brand loyalty.