Paid Search Marketing
Organic Search
Conversion Optimization
Content Strategy
Strategic Planning
Optimizing Google Ads to Achieve 9.12X ROAS
Boosting Beauty Brand Growth: How Google Ads Optimization Achieved 9.12X ROAS
+117.29%
ROAS Since Campaign Start
+538.09
Average Monthly Conversions
+133.42%
Search Impression Share
About Client
Andalou Naturals has a mission to build a global, modern beauty brand with the unique ability to adapt, evolve, and thrive. They believe you should never have to compromise ethics in favor of efficacy. That’s why Andalou Naturals products are 98% nature-derived and vegetarian, with a large vegan offering.
Our Strategic Approach
VELOX executed a highly targeted and performance-driven Google Ads strategy focusing on:
- Smart Budget Optimization: Maximizing efficiency and scaling impact with real-time adjustments
- Advanced Audience Targeting: Leveraging first-party data and lookalike audiences for high-intent conversions
- Creative Testing & Messaging Optimization: Refining ad copy and visuals for stronger engagement
- ROAS-Driven Bidding Strategies: Implementing smart bidding models that prioritize profitability
+$866K
GOOGLE ADS REVENUE
Real Outcomes
Andalou Naturals partnered with our team for over three years. By the end of the campaign, VELOX successfully reduced the average cost by 114%, achieved a 9.12X ROAS, and unlocked significant revenue growth for our skincare client.
+$31.9K
Average Monthly Google Ads Revenue
9.12X
Average ROAS in 2024
59.16%
Decrease in Cost Per Conversion
