Scaling Digital Revenue with Paid & Organic Search

VELOX deployed a high-performance Google Ads strategy, leveraging the following:

• Precision targeting and audience segmentation to reach high-intent shoppers
• Ad copy and creative refinement for increased engagement
• Product-level bid optimization to maximize Shopping campaign efficiency
• A/B testing to continuously optimize ad performance

To increase non-paid customer acquisition, VELOX developed an SEO-focused growth plan, including:

• Comprehensive keyword expansion across product categories (e.g., “microneedling tools,” “derma roller stretch marks”)
• Content strategy to drive product education and blog traffic
• On-page SEO enhancements for better indexing and ranking
• Backlink acquisition and technical SEO optimizations to build authority

Scaling Projections: Based on new keyword ranking models, organic revenue was projected to grow by 370%–514%, unlocking $37K–$226K per month in new revenue opportunities.