
Beating the Competition
How Juice Beauty Outranked Ulta Beauty & Sephora


About client
Juice Beauty is a clean beauty pioneer offering skincare products backed by clinical science. The brand has specialized in clinically validated skincare products for years and is well-respected in the clean beauty industry. Using organic key ingredients, Juice Beauty offers effective skincare and cosmetic products to help consumers address a variety of concerns.

Our Strategic Approach
We immediately launched a performance-based Organic Search campaign. This included high-quality content written to promote the brand’s core values while educating consumers on the importance of clean beauty. Additionally, we provided technical on-site optimizations to ensure the client’s site was user-friendly and sent the right signals to Google. Along with these efforts, our team optimized their Google Ads campaigns, targeting new customer acquisition.
+$50k
NEW MONTHLY REVENUE
Our results
Real Outcomes
Our New Revenue Model initially projected we would achieve Juice Beauty’s campaign goals in 12 months. Through our Organic Search and paid media efforts, it only took nine months to improve rankings and show substantial revenue growth. During the campaign, Juice Beauty generated $50,000 per month in new revenue with all campaign keywords ranked on the first page and nine synergistic keywords ranked #1. We also helped them outrank prominent competitors and retailers, including Ulta Beauty, Sephora, and Neutrogena.

