Securing Top 5 Rankings
Dressed for Success: Achieving Top 5 Rankings for Mizzen+Main
About Client
Ten years ago, Mizzen+Main created the first performance fabric dress shirt. Today, they make classic, high-performing, long-lasting styles that always look great and quickly become go-to garments that men can wear their way every day.
Our Strategic Approach
Our team reviewed Mizzen+Main's past performance data to identify keywords with the biggest SERP and ROI impact, specifically for their highly competitive menswear market. Our content team of experts and link-building pros wrote and syndicated monthly articles focusing on the client's campaign keywords while keeping their target audience top-of-mind. Simultaneously, VELOX's technical SEO team ensured that the site was optimized for the best online visibility.
+$2.6M
NEW REVENUE
Real Outcomes
VELOX was ready to achieve big results for Mizzen+Main. Our strategic, data-driven efforts resulted in a 509.80% lift in the total top 5 keywords ranked in Google SERPs. VELOX’s content efforts were combined with on-page SEO, which drove over $2,260,000 in total new revenue during our partnership. Mizzen+Main also saw an average of $161, 833 in monthly new revenue.
