How to Increase Your Website Visibility on Google Search

Most industries depend on a strong online presence to reach larger audiences beyond physical stores. Digital businesses succeed by securing high click-through rates (CTR), attracting quality traffic, and increasing revenue. Success hinges on ranking in the top five, ideally the top three search positions. Despite search evolutions and the additions of AI Mode and Overview results, these top spots remain crucial.

Also crucial is continuously ensuring that your webpages are not only crawled by search engines but are also optimized for evolving queries and the means by which users search, such as voice, image, and mobile.

How do you do this? Follow the advice in this article to get started.

The best website content SEO appeals to multiple audiences and answers myriad questions. In a perfect world, it would answer every query searchers or engines could generate. Generative search engines are certainly trying. So, how do you optimize your content for AI Overviews or AI Mode and all the other AIOs cropping up?

The answer is simple: If you’re already following SEO best practices, keep doing what you’re doing. Good SEO is good SEO, and it’s good generative search optimization.

If your content is struggling to attract or hold the attention of audiences, there are several ways to increase its web visibility. However, there are two highly effective best practices you should follow if you’re not already. If you are, it never hurts to audit your implementation.

Why focus on long-tail keywords? Think about how search has evolved, especially in the last year. We’re using voice-to-text, mobile, and visual searches to find the information we want and need.

Google indexes social platforms, including YouTube, which it owns, plus domains like Pinterest, LinkedIn, and even TikTok and Instagram. If it’s public, it’s indexable.

Generative engines will not only recognize the keywords tagged in social media, they’ll also recognize speech patterns in posts, so your keywords should match those patterns as closely as possible. This means using long-tail keywords across all your channels, from blog posts to Instagram reels.

Even if you’ve chosen the best long-tail keywords and have strong site structure, you can’t maximize search engine visibility without quality, authoritative backlinks pointing to your website.

These links from other websites directly to yours essentially act as upvotes for your pages, especially if sites linking back to you have already established themselves as authoritative and trustworthy sources in your industry. In essence, a greater volume of quality backlinks will boost your site’s overall E-E-A-T score and help your conversion-driving pages rank higher on SERPs.

Fortunately, generating quality backlinks to your site is fairly straightforward. There are two primary methods for getting other sites to link back to your priority pages:

Remember, it’s best to avoid using any agencies or methods that create low-quality backlinks. Similar to keyword stuffing, participating in spammy activity or link schemes can harm your Organic Search rankings. Google considers these “black hat” practices manipulative and against its core guidelines.

Have you ever been the one searching for information and found a result on a SERP that sounds promising, only to click the link and find the site to be slow, hard to read, and, frankly, ugly to look at? Is it worse if you try to look on your phone?

User experience is obviously not a priority for this result, which will lead to quite a few issues for this organization, whatever its industry. After all, user-focused optimizations should always be the priorities, and great content and backlinks only take visibility so far if UX is increasing your bounce rates.

So many factors go into optimizing UX, you could go down multiple rabbit holes. There are, however, a handful of technical SEO elements you should never ignore.

Page speed directly impacts the UX across your site, which means it’s a significant ranking factor for search engines and key to delivering a valuable and frustration-free browsing experience.

Users expect to navigate your site without interruption or delay. Slow loading times, cumbersome hierarchies, and other speed bumps can clog your conversion funnel. If your site doesn’t run smoothly and quickly, you could see a high bounce rate as the poor UX drives those potential customers and conversions into the arms of your competition.

Structured data contributes to page speed and overall UX, especially if you’re investing in rich search features like FAQs, well-divided and tagged category pages, and schema like alt text for images, video, and graphics.

All these optimizations and schema markups do more than just enhance UX. They help LLMs understand your webpages. This combines with all the other strong SEO you’re already doing to boost your visibility to AIOs and generative engines.

If you could double your site traffic with a single optimization, would you?

More than 60% of all web traffic comes from mobile devices, as people search for new products, services, and information on the go or from the comfort of their own homes.

While optimizing your site for mobile devices isn’t guaranteed to double your traffic, it will help ensure you aren’t missing out on traffic from mobile users. If you’re wondering how to increase visibility on Google, optimizing for mobile-friendliness is a significant piece of the puzzle.

Not convinced that your site needs mobile optimization to thrive? Consider this: As noted above, search has changed enough in the past few years that not only are most of us using our phones more than our computers, our phones are already enhanced with AI features like Gemini and Copilot.

If your site isn’t optimized for mobile users or mobile shopping, you could be losing out on valuable sales and revenue. Go a step further and optimize for those mobile users who are asking their AI assistants to do the work for them. When you make this a priority, you can offer your users the best possible experience, improve your SEO results, and enhance your website visibility.

Obviously, Google knows what it takes to boost your brand’s online visibility and push your pages higher on SERPs.

Just don’t expect Google to give you granular, step-by-step instructions. Its guidance is quite valuable, but it’s overarching, big-picture advice. You have to do what works for your brand or clients.

At the very least, when Google tells you to avoid something, such as the black hat SEO practices mentioned above, take its advice. That said, two services Google offers not only enhance website visibility but also enable site owners to collect data that helps with much of the above advice.

Google Search Console is an invaluable tool for all website owners, which is why you should register your site and set up Google Search Console if you haven’t already.

As a free service, Google Search Console enables you to submit your website for indexing, helping you measure and optimize website performance, gain a clear understanding of your website’s relationship with Google, and leverage key ranking information for improved site visibility.

Essentially, it helps you do everything we’ve advised in this article and more by doing the following:

The versatile utility of Google Search Console empowers site owners to focus on some of the most vital site optimization tasks with the best payoff in terms of website visibility, especially if you use the data to build your own custom reporting.

Not only can you work to ensure your site is well-positioned from a website content SEO perspective, no matter your experience, but GSC also lets you stay on top of the data and trends that will help you pivot when you detect changes in trends or detect spikes in traffic. This is just another piece of the puzzle that boosts your website visibility.

Signing up for a Google Business Profile should also be one of your top priorities. Doing so can give your business a quick boost in good SEO, as this helps it appear in relevant geographic and generative search results, especially Google AI Overview and Mode results. Best of all, this can happen within a couple of weeks of setting up your profile.

You don’t need a physical storefront to use Google Business, but you must at least make in-person contact with customers. However, if you do have a brick-and-mortar presence, this should be a priority.

Similarly, once you’ve finished registration, do your best to encourage happy customers to review your business on Google. After all, having a healthy number of stars next to your name is great for gaining the confidence of potential customers and giving yet another lift to your AIO visibility.

The above tips should provide your business with a solid foundation for developing a more cohesive SEO strategy, which can help enhance your website visibility and search rankings. But everyone, including your competition, has access to this information. If you truly want an edge, you can’t afford to stop here.

The digital marketing experts at VELOX will enhance your existing SEO strategy and improve search engine visibility, all while you focus on other areas of your business. Using the latest research and proven techniques, VELOX will customize a strategy to deliver exponential revenue results for your brand.

Contact VELOX today and see how our award-winning digital marketing team can take your business to the next level.