Google has rolled out a new search engine algorithm update dubbed the December 2021 Product Reviews Update, December 1, 2021. As the second product reviews update of the year (the first was in April 2021), this update seeks to improve upon the previous update. Ideally, Google plans to emphasize and reward product reviews that feature in-depth research over simple, thinner reviews that merely summarize a group of products.
Essentially, this means Google will reward product reviews that provide truly insightful analysis and original research. Though anyone can post a product review, Google pays special attention to reviews written by experts or enthusiasts who know a particular topic or product well.
With the update fully rolling out over the next three weeks, Google has stated that you may see changes or improvements to your rankings. This is especially relevant if you’ve made positive changes to your content since the previous update. Since the April 2021 update, Google has received increased user feedback regarding the type of content they deem trustworthy and valuable. As a result, Google felt compelled to provide additional product review guidance, stressing that users vastly prefer product reviews where products are legitimately tested.
Google has provided two new best practices to go along with this update:
How can your business prepare and navigate this new update? To help, Google has put forth a list of questions you should ask yourself to ensure you cover all of your bases.
Ask yourself, does your content…
To add to this list of questions, Google provided a link to its guide on writing high-quality reviews. Use this guide to learn more about how to help shoppers discover your products in Google Search and other Google devices.
Bottom line, if your website offers product review content, you should check your rankings to see if they’ve changed. If you have any questions or concerns about your organic search traffic following the update, we’d love to help.
As a Google Premier Partner, we work with a variety of clients across multiple industries, helping them improve and optimize their SEO strategies following all of Google’s algorithm updates. Contact the search marketing experts at VELOX Media to learn how we can guide your SEO strategies moving forward.