Blog
December 6, 2021
Digital Marketing Google Updates SEOGoogle Rolls Out The December 2021 Product Reviews Update
Google has rolled out a new search engine algorithm update dubbed the December 2021 Product Reviews Update, December 1, 2021. As the second product reviews update of the year (the first was in April 2021), this update seeks to improve upon the previous update. Ideally, Google plans to emphasize and reward product reviews that feature […]
Read more
January 10, 2022
Digital Marketing SEOThe Complete 2022 SEO Checklist
Whether you’re a business owner, marketer, web developer, or SEO professional, improving your site’s presence on Google Search is a top priority. That’s because search-friendly content helps provide valuable boosts to organic traffic, conversions, and potential revenue. You’ll find countless tips and SEO advice online, but it might seem challenging to know what your primary […]
Read more
December 28, 2021
Digital Marketing PPCThe Top 7 PPC Trends to Watch in 2022
When it comes to paid search strategies, 2021 has undoubtedly thrown the marketing industry for a loop, showing no signs of slowing down as 2022 inches closer. From shifts toward machine learning and automation to Responsive Search Ads (RSAs) becoming the new default, PPC marketers have a lot on their plates heading into the new […]
Read more
December 15, 2021
Digital Marketing SEOBlack Friday 2021 SEO & PPC Numbers
Black Friday has always been complicated. From the in-person shopping frenzies of years past to the explosion in eCommerce, the holiday shopping experience is a whirlwind for consumers and retailers alike. In addition, changing trends and permanent shifts in consumer behavior have forced retailers and digital marketers to adapt. With the holiday shopping season well […]
Read more
November 23, 2021
Digital Marketing Google Updates SEOEverything You Need to Know About Google MUM: A Comprehensive Guide
As Google’s answer to long search queries, chances are you’ve heard of MUM by now. Set to roll out in early 2022, it stands to radically change the appearance of search results and the way we use search. In this article, we’ll cover what MUM is, why this update is significant, and what Google’s implementation […]
Read more
November 18, 2021
Digital Marketing SEO4 Reasons Keywords Will Still Matter for SEO in 2022
For years, keyword rankings have been an obsession of the SEO community—and rightfully so. After all, Google’s search algorithms continue to look at entities and intent, and keyword rankings help drive traffic, conversions, and ultimately revenue. With that in mind, Google has become increasingly more intelligent over the years, understanding user intent better. Those same […]
Read more
November 17, 2021
Digital Marketing Google Updates SEOGoogle Releases November 2021 Core Update
Google is officially rolling out its new core update today, dubbed the November 2021 Core Update. As the third core update of 2021, the timing and announcement mark a change from previous years. What’s Different About The November 2021 Core Update? For starters, Google typically announces these kinds of updates from their Search Liaison Twitter […]
Read more
Essential Holiday Shopping SEO Tips for eCommerce Sites
As we approach the height of the holiday shopping season, businesses everywhere are looking for ways to attract new customers and capitalize on this profitable period. Your eCommerce website plays a crucial role in your success this season. Is your site up to par? From content refreshes to product and category page re-works, maximizing search […]
Read more
November 12, 2021
Digital Marketing PPC6 Benefits of Utilizing YouTube Advertising
Acting as a cross between a search engine and a social network, YouTube is unique in its reach and influence over the internet. The video-sharing platform offers help to those seeking information about their favorite products, services, and industries, as well as to those looking for entertainment. As the second most popular search engine in […]
Read more
November 3, 2021
Digital Marketing How ToHow to Set Up Google Ads for Your Business
PPC advertising has become a digital marketing essential for just about every business, no matter its size or industry. For those who know the costs and margins of their products, Google Ads is an easy way to get their money’s worth, often boasting record-breaking ROI. For those operating a smaller business and jumping into PPC […]
Read more
October 26, 2021
Digital Marketing PPC SEOUnderstanding the Difference Between SEO and PPC
Even if you offer the best products or services, if people don’t know about your business, you could struggle. Many businesses both big and small struggle with this very problem, often turning to organic search engine optimization (SEO) or pay-per-click (PPC) marketing strategies to get their products and ideas in front of potential customers. Both […]
Read more