Blog
June 7, 2023
How To SEOThe 7 Deadly Sins of a Site Migration and How to Avoid Them
The web is constantly evolving, and digital marketers need to stay adaptable so they can execute successful campaigns and stay ahead of the competition. Website migrations are part of that, and as your business grows and changes, you’ll almost certainly go through a site migration at some point. Whether you’re merging with another company or […]
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June 1, 2023
Digital Marketing SEO10 SEO & Digital Marketing Updates From May 2023
Since AI tools like ChatGPT emerged early this year, digital marketing has seen increasingly rapid innovation. The dizzying pace can make it challenging for even SEO veterans to stay on top of the latest news. Whether you’re in the midst of launching your new eCommerce site or pivoting your content strategy to better align with […]
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May 23, 2023
PPC SEO5 Advantages of PPC and SEO Working Together
If there’s one thing we know about digital marketers, it’s that they love to argue over the pros and cons of PPC and organic SEO. Many bloggers demonstrate a clear preference for one method. Some go even further, advising marketing managers to avoid one or the other at all costs. Does it need to be […]
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May 16, 2023
Digital Marketing Google UpdatesThe Future of SEO: 5 Key Takeaways From Google I/O 2023
Hold on to your hats, folks—we’re about to see some big changes to the way we search, discover, and work online. Upon kicking off the company’s annual developer conference in Mountain View, California on May 10, members of Google’s leadership team took to the stage to review and reveal the tech giant’s latest innovations. It […]
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May 15, 2023
SEOChoosing the Right SEO Keywords for Health and Fitness Brands
The U.S. health and fitness market has exploded over the past few years and is on track to set a new high-water mark by the end of the decade. This saturated market is extremely competitive, approaching some $35 billion in revenue. It’s not just about the 39% of Americans with gym memberships, either. Recent forecasts […]
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May 9, 2023
Digital Marketing SEO8 SEO & Digital Marketing Updates From April 2023
April 30, 2023, marked 30 years since we met the World Wide Web for the first time. Three decades on, the internet is only evolving more quickly, and success in the digital marketplace requires you to keep up with all of the latest updates and changes. There have been considerable changes to search, social platforms, […]
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May 8, 2023
Digital Marketing MicrosoftBing Search? Yes, Really: 3 Questions About Bing’s Growing Market Share
If you’ve been keeping up with the latest in SEO, you’ve likely seen plenty of discussion about how AI will dramatically change how we search for things online. There’s massive intrigue and concern here, as AI-powered search will almost certainly impact rankings, CTRs, and SEO ROI. Notably, many marketers wonder if we’re about to see […]
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SEO Migration 2023: The Complete Guide
Your website is a crucial part of your business, and you can’t afford to let your SEO or UX slip. However, every business will likely move domains, rebrand, or make other substantial structural changes at some point, which means an SEO website migration is almost inevitable. Just as moving to a new home can be […]
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April 27, 2023
SEOSEO Cost: How Much Should Businesses Spend on SEO in 2023?
If you’re here, you already know SEO is integral to any digital marketing strategy. You want to include it in your marketing mix, but you aren’t sure about SEO cost. Depending on your needs, SEO can be managed in-house or by an SEO agency. Naturally, that means the cost can span a wide range, from […]
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April 25, 2023
Digital Marketing SEO5 SEO Myths Every Digital Marketer Should Avoid
SEO is an essential ingredient in any successful digital marketing campaign. Done right, you can climb the ranks of SERPs, capturing limitless clicks and traffic from customers searching for products and services like yours. When you compare organic vs. paid search, the revenue potential of SEO is unmistakable. With that in mind, there are certainly […]
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