Capitalizing on the holiday shopping season is key to driving growth for your eCommerce enterprise. But if you want to beat last year’s numbers, you need to further optimize your site for conversions so you can keep up with your competitors. From selling through helpful content to enhancing product pages and boosting your brand’s search […]
Read more“It’s a rare occurrence, like a double rainbow. Or like someone on the Internet saying, “You know what? You’ve convinced me—I was wrong.” – Michael, The Good Place Yep, back-to-back Google core updates are that rare. We tend to see only a few Google core updates a year, and we never see them released in […]
Read moreHow will the proliferation of AI change your company’s approach to digital marketing? Will privacy concerns make your analytics data less valuable? How can your organization stay ahead of the curve, edge out competitors, and drive revenue growth? Answering these crucial questions is key to setting yourself up for online success. No one has a […]
Read moreGoogle Ads should be an integral part of any revenue-driven digital marketing campaign. But achieving your goals isn’t just about the tools available to you. More importantly, it’s how you use them. VELOX Media’s Google Ads marketing specialists know that cookie-cutter solutions simply won’t yield the results your business needs to scale. That’s why we […]
Read moreDriving revenue is a fundamental element of scaling your business, and for eCommerce enterprises, that means getting more traffic to product pages. However, in the wake of Google’s Helpful Content Update, these revenue-driving product pages are at a disadvantage. Google wants to provide searchers with the most valuable results by surfacing educational, informative, and useful […]
Read moreDid you think Google update season was over? The SEO and digital marketing world has been in a frenzy in the wake of Google’s latest search algorithm updates, which are causing considerable ranking volatility. Per usual, there’s confusion among SEOs struggling to reconcile the traffic fluctuations they see with Google’s public guidance. To top it […]
Read more2023 has proven to be a transformative year for digital marketing and SEO, and September kept the trend moving. From increasingly capable AI tools to the integration of commerce and content, the world of digital marketing and SEO is rapidly changing. It’s crucial that you keep up with the latest developments and adapt accordingly to […]
Read moreThere’s no one-size-fits-all approach to SEO. This is especially true for enterprise organizations motivated to maximize ROI and realize exponential growth—two goals that require far more than a cookie-cutter approach. Enterprise SEO is a unique animal, and if you’re approaching it by simply leaning on the same SEO techniques used by SMBs and startups, you’ll […]
Read moreThe month of August 2023 brought with it a number of important changes to the world of SEO and digital marketing. From the impact of AI in SEO to Google’s drive to provide more valuable search results, these updates and alterations are already having tangible effects. Whether you’re an established eCommerce giant or a B2B […]
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