Blog

May 13, 2020

SEO

How a CPG Digital Marketing Agency Can Increase Revenue Online

The move from traditional selling practices, i.e., brick and mortar, to ecommerce stores has been steadily increasing for some time. With the rise of COVID-19 and the circumstances that developed as a result, many brands who never previously considered an online store are now recognizing the necessity of it in order to maintain revenue. For […]

May 5, 2020

Google Updates

Google Announces May 2020 Core Algorithm Update

Google announced yesterday it released the May 2020 core algorithm update. Core updates impact how Google ranks websites and how Google determines what is the most relevant web page for a specific query. Google reported that it will take 1 – 2 weeks to fully rollout.= What is a core update? This is the second […]

April 28, 2020

SEO

Why Does My Site Rank Differently for Singular and Plural Keywords?

When you optimize your website for SEO, you’re going to take several factors into account. In addition to your broad match terms, you’re probably also incorporating some exact match and longtail terms. Similarly, you may have considered including synonyms for your targeted keywords. What you may not have thought of, however, is whether or not […]

April 13, 2020

PPC

How to Maximize Results with a Small Google Ads Budget

If you’re doing business online, you should be utilizing Google Ads. It’s a user-friendly, cost-effective way of increasing brand awareness and revenue. In fact, with the right mindset and strategy, Google Ads can virtually double your money. If it’s not doing that, it doesn’t mean your PPC campaign isn’t working. As long as you’re getting […]

April 7, 2020

SEO

How Important is the First Position in Google SERPs?

A study in 2013 offered a number of insights into the level of traffic each position in a Google Search Engine Results Page (SERP) gets. Since then, other studies have been conducted to determine similar findings. On average, each of these studies have found that the numbers have remained consistent in the 7 years since […]

March 24, 2020

SEO

Social Distancing Has Created an Opportunity for E-Commerce Brands to Capture More Traffic

With more and more consumers doing their part to maintain social distancing, it’s no surprise that e-commerce is seeing an incredible lift in traffic. Current public data is showing that ad spend in the e-commerce landscape has increased by nearly double, from $4.8 million near the end of February to $9.6 million in early March. […]

March 17, 2020

Press Release

An update from our CEO

We have been intensely monitoring the spread of the coronavirus (COVID-19) outbreak over the last few weeks and have been following the guidelines set by the Centers for Disease Control & Prevention (CDC), as well as those set by our state and local health authorities. During these uncertain times, we maintain our unwavering commitment to ensure […]

March 3, 2020

SEO

How Much Should You Be Spending on SEO?

If you’re here, you already know that SEO is an integral part of any digital marketing strategy. You want to include it—you just need a better idea of what it’s going to cost you. Spoiler alert: There’s no fixed, magic number. Depending on your needs, SEO can be managed in house or by contracting with […]

February 11, 2020

PPC

10 Reasons You Should Be Running Branded Campaigns

At first glance, paying for ads on your branded search terms may seem like an extra, unnecessary expenditure. After all, your company likely already ranks at the top of the list for organic search results. Do you really need to carve out space in your ad budget to bid on your brand terms? The short […]

January 24, 2020

SEO

Link Placement and Weight: How On-page Signals Impact the Value of a Link

Once upon a time, in the heady, early days of Google’s PageRank, links on a site were counted as votes. These votes were more or less weighted equally, with pages receiving more votes perceived as being more important, and these more important pages casting higher-value votes. Fast forward more than two decades, and links are […]

January 15, 2020

Google Updates

Google’s January 2020 Core Update

Google announced on Monday, January 13, it was releasing the January 2020 Core Update. The update is already live and will be rolling out to their various data centers over the next few days. Core Updates are important to note, since they impact how Google ranks websites and how Google determines what is the most […]

January 10, 2020

SEO

What is Structured Data and How Can My Website Utilize It?

In a perfect world, your site would dominate search engine results pages (SERPs) with quality content alone. Website visitors can read and understand the meaning of your content, and search engines are getting better at interpreting semantic connections between topics, searches, and websites. Search engines, however, don’t have the same reasoning power as humans. Their […]

December 19, 2019

SEO

SEO Best Practices: How to Optimize Your Blog to Improve Search Rankings

Search engine optimization (SEO) is no longer just an optional practice. In fact, SEO should be a pillar of any brand’s digital marketing strategy since executing a successful SEO campaign can increase traffic, brand awareness, conversions, consumer trust, and revenue. Modern SEO Begins with Quality: Understanding Google’s EAT Score Google’s Expertise, Authoritativeness, and Trustworthiness (EAT) […]

December 13, 2019

SEO

Internal Link Building: Why It’s An Important SEO Best Practice

SEO strategies are made up of numerous components, but internal links are at the core of every successful SEO and content marketing campaign. While backlinks and keywords, among others, play crucial roles, your internal links help users and search engine crawlers understand the topical flow and hierarchy of your site. Internal links also spread authority […]

December 10, 2019

SEO

What Do I Need to Know About Google Search Console for SEO?

Do you know how well your website is performing? From an SEO perspective, Google Search Console (GSC) is your best tool to stay up to date with your site’s performance, keyword rankings, and errors. GSC isn’t a crystal ball and requires some work to learn, but, in addition to Google Analytics, it is a vital […]

October 25, 2019

Google Updates

Google Announced The BERT Algorithm Update

What is the BERT algorithm? The BERT algorithm is short for Bidirectional Encoder Representations from Transformers. BERT is a deep learning algorithm focused on natural language processing. BERT rolled out this week for the English language and will expand to other languages in the future. Why is it important? BERT helps Google better understand the […]

September 25, 2019

Google Updates

Google Announces September 2019 Core Algorithm Update

Google announced it is releasing the September 2019 core update. Core updates impact how Google ranks web sites and how Google determines what is the most relevant web page for a specific query. What is a core update? This is the second time that Google has announced a broad core algorithm update before it launched. […]

September 20, 2019

Press Release

Catching Up with VELOX as it Looks for a New Home

Article from IdahoBusinessReview.com. By Shanon Fisher Next time you see an internet ad or Google Search result, remember that it might have come via an Idaho company. VELOX Media is a digital marketing agency, meaning it helps its customers grow revenue faster using online strategies such as organic search marketing, Google Ads and other online […]

August 14, 2019

Press Release

VELOX Media Ranks #181 on the 2019 Inc. 5000 List Following 400% Revenue Increase

VELOX MEDIA RANKS #181 ON THE 2019 INC. 5000 LIST FOLLOWING 400% REVENUE INCREASE Digital marketing firm’s ROI-driving SEO services propel phenomenal company growth BOISE, Idaho, Aug. 14, 2019 — VELOX Media, an award-winning full-service digital marketing agency that specializes in search engine optimization and paid search marketing, today announced its ranking as No. 181 on […]

June 12, 2019

Google Updates

Google Announces June 2019 Core Algorithm Update

Google released another Core Algorithm Update on June 3, 2019. Why is this core update important? The reason why this core update was important was because this is the first time that Google pre-announced they were making an updates to the core algorithm. For this update, Google wanted to be “proactive. Rather than people scratching […]