As you explore new ways to grow your brand’s digital channels, you’ll come across a variety of strategies and techniques. Virtually all of them are predicated on a single factor: the quality of your website. We’re not talking about the quality as judged by your C-suite or some panel of web developers. No, what’s important […]
Read moreWhether you’re a supplements brand or run a chain of gyms, you know firsthand how important it is to stand out from the health and wellness competition online. You also know it’s easier said than done in this competitive industry. The industry is far different today than it was even five years ago, and digital […]
Read moreIf you Googled anything recently, you may have noticed a change. No, it’s not another new AI-powered feature or flashy new ad format. In fact, Google didn’t add anything to Search—it took something away. In June 2024, we saw the beginning of the end for Google continuous scroll, as the search giant began turning it […]
Read moreAI certainly isn’t a new addition to search engines, but Google’s new AI overviews have many marketers on edge. We’ve seen this coming for a while, going back to last year when Google announced its foray into AI search results, dubbed the Search Generative Experience or Google SGE. It’s finally here, under a new name […]
Read moreWithin the digital marketing industry, there’s a hunger for accurate information about how Google Search works. SEO pros are always looking for verifiable insights into the nitty-gritty details in hopes of improving their SEO strategy. Is Google’s Search Algorithm a Secret? Sure, they publish plenty of guidance to help marketers create high-quality websites and publish […]
Read moreGoogle Search, more importantly, how Google ranks search results, has always been a bit of an enigma. Sure, we’ve been able to deduce through years of trial and error what works, what doesn’t, and what could have potential, but Google never gives us exact instructions to rank higher in SERPs. More specifically, the Search team […]
Read moreSkincare is one of the most competitive industries in the world, and skincare companies looking to drive growth must leverage every possible advantage. It’s not enough to formulate award-winning products. To achieve success, brands must also speak directly to the needs of their customers in today’s hyper-personalized skincare market. From specific skincare goals to a […]
Read moreSkincare is one of the most competitive industries. To achieve visibility, capture revenue, and drive meaningful growth, your brand needs to leverage every possible marketing strategy, including SEO. As a cost-effective, long-term business investment, SEO is key for fledgling e-commerce businesses and established enterprises alike, especially when you implement a customized, ROI-oriented strategy. Whether you’re […]
Read moreOnce again, Google has pushed back its timeline for deprecating third-party cookie support in Chrome. The search giant now intends to continue deprecating third-party cookie support in early 2025, pending an agreement with a UK regulatory body, the company said in its latest update. Here’s what you need to know about Google’s most recent announcement […]
Read moreThe world of digital marketing is anything but static. It’s constantly changing, which is why professionals wisely allocate bandwidth to R&D. When it comes to optimizing on-site content, devising a link building strategy, or A/B testing PPC creative, context is key. In order to make solid, revenue-driving decisions, you need a thorough understanding of the […]
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