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November 17, 2021
Digital Marketing Google Updates SEOGoogle Releases November 2021 Core Update
Google is officially rolling out its new core update today, dubbed the November 2021 Core Update. As the third core update of 2021, the timing and announcement mark a change from previous years. What’s Different About The November 2021 Core Update? For starters, Google typically announces these kinds of updates from their Search Liaison Twitter […]
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November 23, 2021
Digital Marketing Google Updates SEOEverything You Need to Know About Google MUM: A Comprehensive Guide
As Google’s answer to long search queries, chances are you’ve heard of MUM by now. Set to roll out in early 2022, it stands to radically change the appearance of search results and the way we use search. In this article, we’ll cover what MUM is, why this update is significant, and what Google’s implementation […]
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November 18, 2021
Digital Marketing SEO4 Reasons Keywords Will Still Matter for SEO in 2022
For years, keyword rankings have been an obsession of the SEO community—and rightfully so. After all, Google’s search algorithms continue to look at entities and intent, and keyword rankings help drive traffic, conversions, and ultimately revenue. With that in mind, Google has become increasingly more intelligent over the years, understanding user intent better. Those same […]
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November 17, 2021
SEOEssential Holiday Shopping SEO Tips for eCommerce Sites
As we approach the height of the holiday shopping season, businesses everywhere are looking for ways to attract new customers and capitalize on this profitable period. Your eCommerce website plays a crucial role in your success this season. Is your site up to par? From content refreshes to product and category page re-works, maximizing search […]
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November 12, 2021
Digital Marketing PPC6 Benefits of Utilizing YouTube Advertising
Acting as a cross between a search engine and a social network, YouTube is unique in its reach and influence over the internet. The video-sharing platform offers help to those seeking information about their favorite products, services, and industries, as well as to those looking for entertainment. As the second most popular search engine in […]
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November 3, 2021
Digital Marketing How ToHow to Set Up Google Ads for Your Business
PPC advertising has become a digital marketing essential for just about every business, no matter its size or industry. For those who know the costs and margins of their products, Google Ads is an easy way to get their money’s worth, often boasting record-breaking ROI. For those operating a smaller business and jumping into PPC […]
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October 26, 2021
Digital Marketing PPC SEOUnderstanding the Difference Between SEO and PPC
Even if you offer the best products or services, if people don’t know about your business, you could struggle. Many businesses both big and small struggle with this very problem, often turning to organic search engine optimization (SEO) or pay-per-click (PPC) marketing strategies to get their products and ideas in front of potential customers. Both […]
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October 14, 2021
Digital Marketing How ToA Complete Guide to Setting Up Google Search Console
Whether you’re a new business looking to gain a competitive edge or you want to cement your site as a trusted source in your industry, improving your website’s organic rankings is a good place to start. From content upgrades to landing page redesigns, businesses turn to a variety of tools to improve their SEO, eager […]
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October 7, 2021
Digital Marketing SEO6 Online Holiday Shopping Trends for 2021
A new holiday season is upon us, and with it comes a new kind of seasonal shopper. While 2020 saw people around the world embracing digital commerce as a way to keep their spirits high, it also permanently changed consumer behavior, transforming the future of retail marketing altogether. From shifts in online activity to changes […]
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October 5, 2021
Digital Marketing How ToHow to Set Up Facebook Pixel for WordPress
One of the best things about social media advertising is the ability to test your ads, track their progress, refine them as needed, and target them with greater precision. Facebook Pixel is a data-gathering tool designed to help you measure the effectiveness of your advertising across Facebook and Instagram. It’s an essential tool for understanding […]
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September 30, 2021
Digital Marketing Microsoft PPCHow to Set Up Microsoft Advertising in 4 Easy Steps
Most people are familiar with the big players in PPC advertising, namely Google and Facebook. As another player in the field, Bing Search commands a sizable chunk of online search volume, making Microsoft Advertising an excellent tool for driving qualified leads and conversions. In this article, we’ll cover what makes this platform so attractive, along […]
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