Link building, aka the process of acquiring hyperlinks from other sites to your own, has long been a core component of effective search engine optimization (SEO). When done well, a successful link building strategy can establish your brand’s authority in your chosen industry, boosting your online visibility and increasing your site’s rankings in organic SERPs. This is because Google, Bing, Yahoo, and other search engines look at how many links lead back to your website, just as they look at the quality of those links. The more high-quality, trustworthy, and authoritative these third-party sites are, the higher your blog posts and landing pages stand to appear on search engine results pages.
For brands in crowded or competitive industries like health and wellness, this means that the right link building strategy can vastly improve qualified web traffic, helping your brand outperform the competition and drive needle-moving revenue. From creating share-worthy content to working with a dedicated marketing agency, here are four of the top link building tips your health and wellness brand should try today.
It goes without saying that if you want people to take your brand or website seriously, you need to publish content that provides real value. In other words, your content needs to help or teach readers something, and that applies whether you’re selling weight loss supplements, cardio equipment, or the latest fitness app. At the end of the day, consumers want a reason to trust that your brand has their best interests at heart, meaning they’re going to want to know everything they can about your products before making a purchase. They’re going to have real questions about the safety of your products, and they’re likely going to wonder how quickly they might work and how easily they can be incorporated into a daily fitness routine.
As a result, one of the best link building strategies that health brands can use is to craft relevant, click-worthy content that consumers will be eager to share with their friends, family, and colleagues. For instance, if your brand is hoping to sell more of the latest dietary supplement, it would make sense to publish blog content that highlights the effectiveness, safety, and quality of those products right away. As consumers search those products on Google, Bing, and other search engines, there’s a good chance that they’ll come across your article, clicking on it to find more information. If that blog is also optimized for SEO best practices, aka it’s written for quality with relevant keywords, headings, and supporting links, those same customers will likely engage even further, sending direct signals to Google that your content is a solid match for those types of search queries. The more consumers interact with your content, the more Google takes notice, ranking your content and website higher and higher in organic SERPs. Best of all, the variety of different health products, their uses, and benefits can give your marketing team a host of new ideas for future publishing efforts.
Speaking of blogs, another great link building tip is to try your hand at guest blogging, aka posting your articles on someone else’s site in addition to your own. While the process has certainly changed over the years, it still remains a valuable way to establish your brand’s expertise, authority, and trustworthiness, something that Google takes very seriously. That being said, there are definite protocols your brand needs to follow if you hope to be successful. For starters, you’re not going to want to post your fitness-focused blogs on random websites. Relevancy is key, and it makes little sense to post an article about “The Best Cardio Equipment for Dad” on a site that has nothing to do with the subject. Search engines are smart, and they’ve gotten pretty adept at catching websites that use link schemes and other black hat SEO techniques to try and game the system to improve their search rankings.
Secondly, you’ll want to choose your topics carefully, as you don’t want to undermine your efforts by losing relevancy or focus. This means that in order to reap the rewards of guest blogging, your health and wellness brand needs to focus on authenticity, creating unique, relevant content that’s designed to attract and engage consumers who are already looking for products like yours. By sticking to this process, you’ll find that the quality of your traffic becomes more consistent, providing more opportunities for conversions and steady growth for your business.
While blogs are an excellent way to educate consumers about the benefits of various health and fitness products, infographics provide an engaging addition to the mix. As one of the most-used media forms in content marketing, they make earning quality organic links a whole lot easier, especially given how quickly consumers can absorb important information. Health-related topics can be complicated enough as it is, and it makes sense that when you want to relay important information about how a product might affect someone’s body, you want to do it in a way that’s easy to understand.
It’s here that infographics really excel, as people naturally tend to retain visual information much more quickly than text. If you consider that 65% of the population are visual learners, it makes sense to cater to that, especially if customers are being asked to make important decisions about their nutrition, sleep cycles, or exercise regimens. Furthermore, infographics tap into a core part of effective SEO, as a healthy use of images and graphics can make your content more readable and user-friendly.
Last but certainly not least, a surefire way to improve your brand’s link building efforts is to work with a dedicated health and wellness marketing agency, one that understands everything that goes into building a robust backlink profile for your business. Not only will this provide you with a second team of SEO experts, but you’ll likely save money in the long run, as partnering with an experienced third-party can free up your team to focus on other ways to grow your business.
When you work with the digital marketing experts at VELOX Media, you gain a Google Premier Partner with over 10 years of experience, with industry-proven techniques to drive more qualified traffic to your website and increase your revenue. From ROI-focused campaigns to content marketing, web development, and more, learn how VELOX Media can help your health and wellness business climb the ranks of organic search today.