Company Background
100% Pure is a leader in the natural makeup beauty and skincare industry dedicated to producing the purest and healthiest products. Their product line of certified natural skin care and beauty formulated with nourishing vitamins, minerals and antioxidants are naturally pigmented with fruits and vegetables and never use artificial colors. 100% Pure also uses natural fragrances from essential oils instead of synthetic chemicals. Like their name, they are formulated with 100% natural ingredients.
Strategy
100% Pure’s goal was to drive $30 cost per new customer acquisition and create $50,000+ in new organic revenue. 100% Pure also wanted to outrank key competitors in the industry–including Ulta Beauty and Sephora–in a major category search
In Google Ads, when we took over the spend was very unprofitable. they were spending $8,000 per month on keywords generating zero revenue and an additional $14,000 on keywords generating a $100 – $600 cost per sale. Prior to partnering with VELOX, they were performing at a 3.11 ROAS in Google Ads. They tasked VELOX to re-optimized the ad spend so it was profitable and then scale it.
Proposed New Revenue Potential
The New Revenue Potential Model assembled for 100% Pure projected $55,000 per month in new revenue with a 15 month time period. VELOX only required 8 months to achieve and surpass this goal.
$55,000
per month in new revenue
VELOX only required 8 months to achieve and
surpass the goal
Results
- We achieved $56,996 per month in new revenue in 8 months
- We reached $22.29 cost per new customer acquisition in 8 months
- Achieved multiple #1 rankings, outranking Ulta Beauty and Sephora.
Final Outcome
- Over the last 13 months, 100% PURE maintained over 5 ROAS that generated $3,710,303 in revenue and 45,775 conversions.
- In the second month of paid management (November 2018), VELOX was able to generate a 3.47 ROAS and $280,883 in revenue.
- ROAS steadily increased as improvements were made to the account, achieving the first 5+ ROAS in April 2019.
- ROAS has remained comfortably above a 7.66 ROAS since June 2019.
- The peak in performance was during July 2019 when the account generated a 12.44 ROAS and $417,180 in revenue.