LET'S TALK

Get smarter digital strategy, expert research tailored to grow your KPIs.

Driving online growth that exceeds expectations is a massive challenge and requires a made-to-order approach.

  • Search & KPI dashboards
  • Search template optimization
  • Enterprise SEO audit

+1 866 324 8899

contact@veloxmedia.com

+1 866 324 8899

LET'S TALK

Get smarter digital strategy, expert research tailored to grow your KPIs.

Driving online growth that exceeds expectations is a massive challenge and requires a made-to-order approach.

  • Search & KPI dashboards
  • Search template optimization
  • Enterprise SEO audit

+1 866 324 8899

contact@veloxmedia.com

Industry

100% Pure

VELOX originally projected an increase of $55,000 per month in 15 months. Read below to find out how we were able to do it in only 8 months (while surpassing our goal).

Company Background

100% Pure is a leader in the natural makeup beauty and skincare industry dedicated to producing the purest and healthiest products. Their product line of certified natural skin care and beauty formulated with nourishing vitamins, minerals and antioxidants are naturally pigmented with fruits and vegetables and never use artificial colors. 100% Pure also uses natural fragrances from essential oils instead of synthetic chemicals. Like their name, they are formulated with 100% natural ingredients.

100% Pure Case Study | Beauty Brand Case Study by VELOX
Strategy

100% Pure’s goal was to drive $30 cost per new customer acquisition and create $50,000+ in new organic revenue. 100% Pure also wanted to outrank key competitors in the industry–including Ulta Beauty and Sephora–in a major category search

In Google Ads, when we took over the spend was very unprofitable. they were spending $8,000 per month on keywords generating zero revenue and an additional $14,000 on keywords generating a $100 – $600 cost per sale. Prior to partnering with VELOX, they were performing at a 3.11 ROAS in Google Ads. They tasked VELOX to re-optimized the ad spend so it was profitable and then scale it.

100% Pure Case Study | Makeup Brand Case Study by VELOX
Proposed New Revenue Potential

The New Revenue Potential Model assembled for 100% Pure projected $55,000 per month in new revenue with a 15 month time period. VELOX only required 8 months to achieve and surpass this goal.

$55,000

per month in new revenue

 

VELOX only required 8 months to achieve and

surpass the goal

 

Results

  • We achieved $56,996 per month in new revenue in 8 months
  • We reached $22.29 cost per new customer acquisition in 8 months
  • Achieved multiple #1 rankings, outranking Ulta Beauty and Sephora.

3 keywords ranked #1 on Google in 8 months.
3 keywords ranked #2 on Google in 8 months.
2 keywords ranked #4 on Google in 8 months.
100% Pure Case Study | Beauty and Makeup Brand Case Study by VELOX
Final Outcome

 

  • Over the last 13 months, 100% PURE maintained over 5 ROAS that generated $3,710,303 in revenue and 45,775 conversions.
  • In the second month of paid management (November 2018), VELOX was able to generate a 3.47 ROAS and $280,883 in revenue.
  • ROAS steadily increased as improvements were made to the account, achieving the first 5+ ROAS in April 2019.
  • ROAS has remained comfortably above a 7.66 ROAS since June 2019.
  • The peak in performance was during July 2019 when the account generated a 12.44 ROAS and $417,180 in revenue.