100% Pure is a leader in the natural makeup beauty and skincare industry dedicated to producing the purest and healthiest products. Their product line of certified natural skin care and beauty formulated with nourishing vitamins, minerals and antioxidants are naturally pigmented with fruits and vegetables and never use artificial colors. 100% Pure also uses natural fragrances from essential oils instead of synthetic chemicals. Like their name, they are formulated with 100% natural ingredients.
100% Pure’s goal was to drive $30 cost per new customer acquisition and create $50,000+ in new organic revenue. 100% Pure also wanted to outrank key competitors in the industry–including Ulta Beauty and Sephora–in a major category search
In Google Ads, when we took over the spend was very unprofitable. they were spending $8,000 per month on keywords generating zero revenue and an additional $14,000 on keywords generating a $100 – $600 cost per sale. Prior to partnering with VELOX, they were performing at a 3.11 ROAS in Google Ads. They tasked VELOX to re-optimized the ad spend so it was profitable and then scale it.
The New Revenue Potential Model assembled for 100% Pure projected $55,000 per month in new revenue with a 15 month time period. VELOX only required 8 months to achieve and surpass this goal.
per month in new revenue
VELOX only required 8 months to achieve and