Better Bodies is a hardcore premier fitness apparel brand designed for serious male and female athletes. Better Bodies was founded in the Fall of 1982 in Lower Manhattan with the goal of opening a serious training facility that welcomed everybody equally. Regardless of your sex, color or creed, if you trained hard and loved the gym, Better Bodies was your team. It was a place of inclusion & a gym without judgment.
Embraced by the best powerlifters, bodybuilders, and serious athletes of the era, the brand eventually branched into apparel designed to embody and represent this Better Bodies mentality. Today, Better Bodies stays true to its roots with a modern flair offering a variety of high-quality gym apparel that incorporates today’s style trends and maintains its core “Train Hard. Lift Heavy.” attitude.
Better Bodies is headquartered in Sweden and wanted to target the United States for five national keywords. VELOX’s strategy included extensive market research to create a fully- optimized Google Ads campaign and high-authority SEO rankings. The original timeline for obtaining results was 4- to 8-months…VELOX achieved results in just 3 months.
The New Revenue Potential Model projected
in new monthly revenue with a top 3 rank
Better Bodies was competing in an ultra-competitive industry with costly keywords and a saturated market.