Industry: Apparel, Fashion, Footwear

KOIO

Company Background

KOIO sells high-end, well crafted sneakers that make you feel good when wearing them. KOIO was founded by two passionate sneakerheads. They combined the European quality and sensibility and the American ambition and attitude into a luxury leather sneaker.

Their luxury sneakers are crafted with the finest leather and hand-finished with precise attention to detail.

Strategy

KOIO’s goal was to increase sales and monthly revenue through organic search and Google Ads management. KOIO also wanted to see if they can outrank big retailers like Nordstrom and DSW.

Proposed New Revenue Potential

The New Revenue Potential Model assembled for KOIO projected $67,000 per month in new revenue with a top 3 rank in 18 months. VELOX only required 9 months to achieve and surpass this goal.

$67,000

per month in new revenue

Top 3 Rank

VELOX only required 9 months to achieve and

surpass the goal

Results

1 keyword ranked in the Top 3 in 9 months
2 keywords ranked in the Top 5 in 9 months
4 syn. keyword ranked #1
Outranked major retailers like DSW and Macy’s

1 keyword ranked in the Top 3 in 9 months

2 keywords ranked in the Top 5

4 synergistic keywords ranked #1

Final Outcome

We were able to exceed expectations by meeting our goal at 9 months of Organic and Paid Management. We outranked retailers like DSW, Macy’s, Zappos, Shoe Carnival and Footlocker in 9 months. We also met our goal with $67,200 in new revenue per month in the same time frame. Revenue continues to grow past this period.

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