Industry

Leading Custom Home Builder

Learn more about how we targeted “custom home builder” keywords and ranked it #3 and better, driving enough traffic to double the number of new homes sold.

Company Background

A leading home builder with over 50 years of experience creates beautiful custom homes in new and existing communities in the area.

This builder is seen as a local expert, providing clients with stunning home designs and extraordinary results. It prides itself on mastering new technologies and staying a step ahead of the competition.

Strategy

This client wanted to capture all “custom home builder” searches within the local market. VELOX targeted a locally-focused AdWords campaign and developed a strategic organic SEO campaign to obtain ranking results.

Proposed New Revenue Potential

The New Revenue Potential Model assembled for the client projected

45 New Home Sales Per Year

a 2x increase in total sales

VELOX only required half the time proposed to achieve the goal.

Final Outcome

20 regional keywords were ranked #1 within 6 months
9 ranked #2 within 6 months
3 ranked #3 after 6 months

20 keywords ranked #1 within 6 months

9 keywords ranked #2 within 6 months

3 keywords ranked #3 after 6 months

Idaho Digital Marketing Agency Strategies

Results

90VELOX doubled home sales from 45 per year to 90, which was the maximum land capacity they had available.

$8,500VELOX AdWords management produced exceptional results in this industry with a 40% conversion rate, 1,327 conversions, 80,000 impressions, and a 4% CTR. All with only $8,500 in spend over the course of 6 months.

2,000VELOX produced 2,000 inbound sales leads per month.

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