Boise Digital Marketing Case Study
Industry: B2B, Real Estate, SEO

Leading Custom Home Builder

Company Background

A leading home builder with over 50 years of experience creates beautiful custom homes in new and existing communities in the area.

This builder is seen as a local expert, providing clients with stunning home designs and extraordinary results. It prides itself on mastering new technologies and staying a step ahead of the competition.

ROI Focused Digital Marketing Strategy

This client wanted to capture all “custom home builder” searches within the local market. VELOX targeted a locally-focused AdWords campaign and developed a strategic organic SEO campaign to obtain ranking results.

ROI Focused Digital Marketing Strategy
Proposed New Revenue Potential

The New Revenue Potential Model assembled for the client projected

45 New Home Sales Per Year

a 2x increase in total sales

VELOX only required half the time proposed to achieve the goal.
Final Outcome

  • 20 regional keywords were ranked #1 within 6 months
  • 9 ranked #2 within 6 months
  • 3 ranked #3 after 6 months

20 keywords ranked #1 within 6 months
9 keywords ranked #2 within 6 months
3 keywords ranked #3 after 6 months
Idaho Digital Marketing Agency Strategies
90VELOX doubled home sales from 45 per year to 90, which was the maximum land capacity they had available.
$8,500VELOX AdWords management produced exceptional results in this industry with a 40% conversion rate, 1,327 conversions, 80,000 impressions, and a 4% CTR. All with only $8,500 in spend over the course of 6 months.
2,000VELOX produced 2,000 inbound sales leads per month.

Content creation leads to 434% more indexed pages than websites without updated content. The key is to create as many pathways around the web for customers to find you.

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