Industry: Beauty

Primally Pure

Company Background

Primally Pure is a beauty and skincare company that believes everyone deserves to live a non-toxic lifestyle without difficulty or compromise. The brand formulates non-toxic skincare products for essentially every step of the modern beauty routine. Other than just creating pure skincare solutions, they deliver relevant and helpful education around toxic-free living. Primally Pure is committed to serving and supporting others in transitioning to safe, yet effective products.

As more consumers become aware of the benefits of leading a non-toxic lifestyle, Primally Pure has found themselves facing more and more competitors every year. They came to us to help them stand out, boost conversions, and maintain high ROAS at scale.


The primary goal of this campaign was to help Primally Pure increase conversions with a full-scale SEM campaign while also maintaining target ROAS. The Primally Pure team wanted to maintain a ROAS of 6X minimum, and before partnering with VELOX, they had an average of 6.75 ROAS. VELOX optimized their existing account to not only drive more conversions but also make their campaign more profitable.



Final Outcome

VELOX exceeded expectations, helping Primally Pure generate more conversions while also boosting their organic rankings through VELOX’s SEO work. In the first 30 days of the campaign, Primally Pure’s campaign achieved:

  • Two Top 3 rankings on Google
  • A combined ROAS of 20X through VELOX Paid Management

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