Digital Marketing SEO Growth
Industry: Apparel, Fashion, SEO

Rent The Runway

Company Background

Rent the Runway is one of the leading fashion companies with a technology soul. Its business model specializes in renting fashion designers’ most established pieces.

Rent the Runway offers 100,000’s of options with flexibility to accommodate a wide range of styles and budgets. Different subscription offerings are available which cater to any and all wardrobe needs, thus making shopping even easier.

SEO Agency for Ecommerce Companies

Rent the Runway wanted to test VELOX’s ability to outrank key competitors in the fashion industry–including Neiman Marcus and Nordstrom–in a major category search. VELOX focused on high authority backlink strategies in order to capture a #1 ranking and achieved this within 90 days.

digital marketing ad agency
Proposed New Revenue Potential

The New Revenue Potential Model assembled for Rent the Runway projected $96,000 per month in new revenue with a top 3 rank. VELOX only required 60 days to achieve and surpass this goal.


per month in new revenue


Top 3 Rank

VELOX only required 60 days to achieve and

surpass the goal


Final Outcome
  • A keyword focused on event dresses improved from #27 to #3
  • A keyword focused on wedding dresses improved from #5 to #3
  • A keyword focused on gowns improved from #20 to #1
1 keyword ranked #3 jumped 23 spots
1 keyword ranked #3 jumped 2 spots
1 keyword ranked #1 jumped 15 spots
Womens Clothing SEO Experts


3VELOX was able to capture three top 3 rankings within 60 days of the original 4- to 8-month time frame.
$1,170,000New rankings generated $97,500 in new revenue per month, adding $1,170,000 to annual revenue.
$1,680,000Revenue has now improved to $1,680,000 per year.

Boost Your Brand’s Digital Presence with the Fashion Marketing Experts at VELOX Media

63% of marketers say their biggest content challenge is driving traffic and generating leads. Let our fashion digital marketing experts help you change that.

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