Company Background
Rent the Runway is one of the leading fashion companies with a technology soul. Its business model specializes in renting fashion designers’ most established pieces.
Rent the Runway offers 100,000’s of options with flexibility to accommodate a wide range of styles and budgets. Different subscription offerings are available which cater to any and all wardrobe needs, thus making shopping even easier.
Strategy
Rent the Runway wanted to test VELOX’s ability to outrank key competitors in the fashion industry–including Neiman Marcus and Nordstrom–in a major category search. VELOX focused on high authority backlink strategies in order to capture a #1 ranking and achieved this within 90 days.
Proposed New Revenue Potential
The New Revenue Potential Model assembled for Rent the Runway projected $96,000 per month in new revenue with a top 3 rank. VELOX only required 60 days to achieve and surpass this goal.
$96,000
per month in new revenue
Top 3 Rank
VELOX only required 60 days to achieve and
surpass the goal
Final Outcome
- A keyword focused on event dresses improved from #27 to #3
- A keyword focused on wedding dresses improved from #5 to #3
- A keyword focused on gowns improved from #20 to #1
Results