Google AdWords Strategy
Industry: Food

The Human Bean

Company Background

The Human Bean has a passion for creating happy people and a deep love for coffee. Its first drive-thru espresso stand opened in Ashland, Oregon in 1998 and the company has continued to grow and thrive ever since.

Since 2002, the Human Bean has expanded to 66 locations in 10 different states.

Other quick facts:

  • Franchised in 2002
  • 66 total locations in ten states
  • 53 franchised locations
  • 13 corporate locations

SEO Strategy

The Human Bean’s goal was to sell more franchises using lead generation efforts. VELOX focused heavily on quality back-linking for SEO rankings and a unique niche-focused AdWords campaign to capture relevant and qualified leads.

ROI Digital Marketing
Proposed New Revenue Potential

The New Revenue Potential Model assembled for The Human Bean

$100,000 $100,000 per month in new revenue with a #1 rank.
Final Outcome

VELOX targeted a national keyword coffee franchise and captured the #1 ranking on Bing and #6 ranking on Google within 4 months. This keyword was not even ranked inside the top 50 when we started the campaign.

1 keyword ranked #1 on Bing within 4 months
1 keyword ranked #6 on Google within 4 months
Digital Marketing Services
$140,000VELOX was able to greatly exceed expectations with monthly new revenue of around $140,000.
35These new ranking results are generating 35 new inbound sales leads per month with a 20% close rate.

Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. 18% of small businesses admit to not tracking anything. Don’t be one of those businesses.

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