Category: PPC

March 29, 2022

What You Should Know About Return on Ad Spend (ROAS)

A lot goes into launching a successful digital marketing campaign. Marketers must analyze large amounts of data and perform numerous calculations to understand a campaign’s success, and these processes must be repeated for every campaign after that. In addition, there are dozens of key performance metrics to track, from click-through rates to customer acquisition costs. […]

February 17, 2022

Digital Marketing PPC SEO

6 Conversion-Friendly Marketing Trends to Watch for in 2022

Like other trends, marketing trends come and go, constantly evolving as brands strive to keep up and leverage the latest technologies and shifts in consumer expectations. After all, great marketing isn’t just about making a splash or grabbing someone’s attention one time—it’s about connecting with customers in meaningful ways, building a reputation as a trusted […]

December 28, 2021

Digital Marketing PPC

The Top 7 PPC Trends to Watch in 2022

When it comes to paid search strategies, 2021 has undoubtedly thrown the marketing industry for a loop, showing no signs of slowing down as 2022 inches closer. From shifts toward machine learning and automation to Responsive Search Ads (RSAs) becoming the new default, PPC marketers have a lot on their plates heading into the new […]

November 12, 2021

Digital Marketing PPC

6 Benefits of Utilizing YouTube Advertising

Acting as a cross between a search engine and a social network, YouTube is unique in its reach and influence over the internet. The video-sharing platform offers help to those seeking information about their favorite products, services, and industries, as well as to those looking for entertainment. As the second most popular search engine in […]

October 26, 2021

Digital Marketing PPC SEO

Understanding the Difference Between SEO and PPC

Even if you offer the best products or services, if people don’t know about your business, you could struggle. Many businesses both big and small struggle with this very problem, often turning to organic search engine optimization (SEO) or pay-per-click (PPC) marketing strategies to get their products and ideas in front of potential customers. Both […]

September 30, 2021

Digital Marketing Microsoft PPC

How to Set Up Microsoft Advertising in 4 Easy Steps

Most people are familiar with the big players in PPC advertising, namely Google and Facebook. As another player in the field, Bing Search commands a sizable chunk of online search volume, making Microsoft Advertising an excellent tool for driving qualified leads and conversions. In this article, we’ll cover what makes this platform so attractive, along […]

September 9, 2021

Digital Marketing PPC

Google Is Phasing Out Expanded Text Ads (ETAs) in 2022: What This Means for Advertisers

In case you missed it, Google announced earlier this week that Expanded Text Ad Creation is going away after June 2022. While the timeline has taken some SEO professionals by surprise, many of them aren’t too shocked by the change, as Google had already swapped the default ad creation type to Responsive Search Ads (RSAs) […]

July 12, 2021

Digital Marketing Microsoft PPC

Microsoft Advertising Has Launched a New Tours and Activities Ad Format

If you’re an advertiser in the travel and leisure industry specializing in Bing ads, Microsoft Advertising has just launched a new advertising format to help you reach more potential travelers and adventure-seekers. Dubbed Tours and Activities, Microsoft’s new ad format is unique to the platform and will feature feed-based ad types that trigger based on […]

September 16, 2020

PPC SEO

9 Interesting Facts About Holiday Shopping in 2020

WOW! 2020 has been an interesting year, to say the least. From a global pandemic to sky-rocketing ecommerce sales in April of all months, this year has been a rollercoaster for most industries, especially ecommerce. It’s clear that consumer behavior has changed and it’s only going to keep evolving as we approach the 2020 holiday […]

April 13, 2020

PPC

How to Maximize Results with a Small Google Ads Budget

If you’re doing business online, you should be utilizing Google Ads. It’s a user-friendly, cost-effective way of increasing brand awareness and revenue. In fact, with the right mindset and strategy, Google Ads can virtually double your money. If it’s not doing that, it doesn’t mean your PPC campaign isn’t working. As long as you’re getting […]