Category: SEO
March 21, 2023
Digital Marketing SEOUniversal Analytics Is Going Away – Here’s What You Should Know
Once again, big changes are hitting the digital marketing and SEO world. This time, it’s the departure of Universal Analytics in favor of Google’s next-generation solution Google Analytics 4 (GA4). Universal Analytics will stop processing new data on July 1, 2023, marking the end of an era for Google Analytics. When Google officially announced the […]
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March 15, 2023
Digital Marketing Google Updates SEOGoogle Release March 2023 Broad Core Update
Google has officially rolled out the March 2023 Board Core Update. Six months after the September 2022 Broad Core Update, this latest rollout could be complete within the next two weeks and is set to impact many sites. Even if there isn’t anything “wrong” with your pages, you could still see a drop in rankings. […]
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February 2, 2023
Digital Marketing SEOWhat Every SEO Marketer Needs to Know About Google E-E-A-T
When it comes to SEO, you are what you E-E-A-T. No, there isn’t food involved. But understanding E-E-A-T and how Google uses it in their rankings is crucial for the success of your organic SEO strategy. Ever since its introduction to Google’s Search Quality Guidelines in 2014, E-E-A-T has been on everybody’s mind. E-E-A-T can […]
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January 3, 2023
SEOAlt Text and Image SEO: The 2023 Guide to Optimizing Images for Search
Images and graphics are a vital part of content. They make content easier to read by breaking up larger blocks of text, and they serve as cues for people (especially those with visual impairments), to orient themselves to content and process it more quickly and efficiently. As you surf the net for information or entertainment, […]
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September 22, 2022
Digital Marketing SEOWhy the #1 Search Position Captures 27.6% of Google Traffic
Whether you’re new to digital marketing or simply looking to boost your business’s online presence, chances are you understand the value of ranking higher than your competitors in Google Search. After all, higher search rankings equate to more Google traffic, and more traffic means more chances for conversions and sales. If that weren’t enough, Google […]
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September 21, 2022
SEOGoogle Has Released Their September 2022 Product Reviews Update
Google officially released the fifth version of its product reviews update on September 20th, 2022, aptly named the September 2022 Product Reviews Update. Initially announced back in mid-August, this update is unusual considering how closely its release followed Google’s July 2022 Product Reviews Update. What is the Google September 2022 Product Reviews Update? The Google […]
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September 12, 2022
Digital Marketing Google Updates SEOGoogle Has Released The September 2022 Broad Core Update
Google officially began rolling out another core update today, dubbed the September 2022 Core Update. What’s Different About The September 2022 Broad Core Update? This is the second core update of 2022 following the May 2022 Core Update, immediately following the release of Google’s Helpful Content Update that was released August 25, 2022. This update […]
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September 1, 2022
Digital Marketing SEOHow to Set Up Your Website for SEO Success
If you run an online business, you likely know your work is never really done. You can always tweak something to help keep your business relevant, your customers happy, and your revenue stream intact. The same can be said for your digital marketing and SEO efforts. In this article, we’ll dive deeper into what SEO […]
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August 4, 2022
Digital Marketing SEOHow To Utilize Both Branded and Non-Branded Keywords
On this Page What are Branded Keywords? What are Non-Branded Keywords? Why are Branded Keywords Important? Why are Non-Branded Keywords Important? How Both Tap Into Search Intent Ways to Improve Your Marketing Strategy with Branded Keywords Ways to Improve Your Marketing Strategy with Non-Branded Keywords How Can I Find the Best Keywords for my Business? […]
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July 19, 2022
How To SEOA Beginner’s Guide to Google Merchant Center
Whether you’re selling outdoor apparel, swimsuits, or haircare products, Google Merchant Center remains one of the best ways to grow your business, helping you to manage how your online and in-store product inventory appears in Google Search. As a bridge between your eCommerce store and the Google Shopping network, the platform is also exceptionally easy […]
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