Blog
May 9, 2023
Digital Marketing SEO8 SEO & Digital Marketing Updates From April 2023
April 30, 2023, marked 30 years since we met the World Wide Web for the first time. Three decades on, the internet is only evolving more quickly, and success in the digital marketplace requires you to keep up with all of the latest updates and changes. There have been considerable changes to search, social platforms, […]
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May 8, 2023
Digital Marketing MicrosoftBing Search? Yes, Really: 3 Questions About Bing’s Growing Market Share
If you’ve been keeping up with the latest in SEO, you’ve likely seen plenty of discussion about how AI will dramatically change how we search for things online. There’s massive intrigue and concern here, as AI-powered search will almost certainly impact rankings, CTRs, and SEO ROI. Notably, many marketers wonder if we’re about to see […]
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April 25, 2023
Digital Marketing SEO5 SEO Myths Every Digital Marketer Should Avoid
SEO is an essential ingredient in any successful digital marketing campaign. Done right, you can climb the ranks of SERPs, capturing limitless clicks and traffic from customers searching for products and services like yours. When you compare organic vs. paid search, the revenue potential of SEO is unmistakable. With that in mind, there are certainly […]
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April 20, 2023
Digital Marketing SEOGoogle Project Magi: A New Era of Search
For over 20 years, Google has been the dominant force in the search engine market. But as the world becomes increasingly digital and search habits have evolved, Google faces new challenges from rivals like Microsoft and Amazon. To stay ahead of the curve, Google is working on a significant overhaul of its search engine, code-named […]
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April 19, 2023
Digital Marketing SEOThe ROI of SEO & Ranking in Google Search
Digital marketing is all about return on investment (ROI). The goal is to reach as many people and bring in as much revenue as possible while paying as little as you can. This leads many marketers to compare different channels, such as paid search, social media, and SEO, based on ROI alone. But tons of […]
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April 13, 2023
SEOIs SEO Dead in 2023?
ROI is crucial to the success of any digital campaign, including SEO. But with the rise of zero-click searches, Google’s frequent algorithm updates, and shrinking real estate of SERPs, marketers wonder if SEO is still a worthy investment in 2023. If you’ve noticed fluctuating organic search impressions and site traffic, you wouldn’t be mistaken to […]
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April 11, 2023
PPC SEOOrganic vs. Paid Search: Which Gets the Most Clicks?
Businesses hoping to optimize their digital marketing efforts often look to two major strategies: organic SEO and pay-per-click (PPC) advertising. Is one better than the other? While both have advantages, it helps to know how these two strategies differ if you want to maximize your marketing spend. Most importantly, before someone can convert, they first […]
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April 3, 2023
How ToHow to Set Up Google Analytics 4 for Your eCommerce Site
Google Analytics 4 is here, and millions of business owners switched GA4 before Universal Analytics properties stopped processing new data on July 1, 2023. With GA4, digital marketers are stepping into the future of Analytics, and they’re getting more value out of their data in GA4 vs Universal Analytics. Whether your focus is eCommerce, content […]
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March 30, 2023
Digital Marketing Google Updates SEOWhat Google Search Continuous Scroll Means for CTRs & Your Business
Google search continuous scroll has brought a fresh, mobile-friendly user experience to millions of searchers. Rather than clicking to another page to view results outside of the top 10, users can see dozens of SERP links with a simple thumb flick or mouse scroll. However, as with any Google update or change, marketers wonder about […]
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March 27, 2023
Digital MarketingGoogle Is Pushing Back Its Plans to Block 3rd Party Cookies Into 2024
Update: As of July 2024, Google has reversed course and will no longer deprecate third-party cookie support in Chrome. Read our updated post for the latest news on third-party cookie support in Chrome and how it affects digital marketers. If you’ve been working in marketing and advertising since January 2020 or following Google trends, chances […]
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