Google recently announced on April 8, 2021 a new search algorithm update called the Product Reviews Update. What is the Product Reviews Update? This update is not a core algorithm update. Rather, this is a standalone update designed to promote outstanding product reviews that share insightful analysis over shallow reviews that simply summarize the product’s […]
Read moreEvery brand is different, and every company’s approach to marketing is different too. Some companies prefer to do everything in-house, believing that only their team has the capabilities to know the company’s needs, goals, and challenges best. However, it’s important to consider the unique benefits of partnering with a digital marketing agency. In fact, many […]
Read moreWith online sales increasing 25% in the last year alone, ranking highly in search engines has never been more crucial, and brands must optimize their site to stay competitive in the digital landscape. There’s more to achieving high rankings than optimizing a few things here and there and moving on. SEO is constantly evolving and […]
Read moreWhat makes a webpage great from the user’s perspective? Besides the content and graphical elements, the site’s speed, interactivity, and stability play considerable roles in the end user’s experience, whether good or bad. There are plenty of metrics at our disposal to help us understand a site’s performance, but none have been able to quantify […]
Read moreGoogle announced this morning it will be releasing the December 2020 Core Update later today. Core updates impact how Google ranks websites and how Google determines what is the most relevant web page for a specific query. What is a core update? This is the third core update for 2020. Core updates don’t target anything […]
Read moreWOW! 2020 has been an interesting year, to say the least. From a global pandemic to sky-rocketing ecommerce sales in April of all months, this year has been a rollercoaster for most industries, especially ecommerce. It’s clear that consumer behavior has changed and it’s only going to keep evolving as we approach the 2020 holiday […]
Read moreThe move from traditional selling practices, i.e., brick and mortar, to ecommerce stores has been steadily increasing for some time. With the rise of COVID-19 and the circumstances that developed as a result, many brands who never previously considered an online store are now recognizing the necessity of it in order to maintain revenue. For […]
Read moreWhen you optimize your website for SEO, you’re going to take several factors into account. In addition to your broad match terms, you’re probably also incorporating some exact match and longtail terms. Similarly, you may have considered including synonyms for your targeted keywords. What you may not have thought of, however, is whether or not […]
Read moreA study in 2013 offered a number of insights into the level of traffic each position in a Google Search Engine Results Page (SERP) gets. Since then, other studies have been conducted to determine similar findings. On average, each of these studies has found that the numbers have remained consistent in the 7 years since […]
Read moreWith more and more consumers doing their part to maintain social distancing, it’s no surprise that e-commerce is seeing an incredible lift in traffic. Current public data is showing that ad spend in the e-commerce landscape has increased by nearly double, from $4.8 million near the end of February to $9.6 million in early March. […]
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