In case you haven’t heard, Google recently changed how it creates title tags for search listings, prompting a number of SEO professionals to question what ramifications (if any) might come from the update. Some noted that Google seemed to be showing Header tags (H1s and H2s) in SERPs rather than meta title tags. Others were […]
Read moreConsidered one of the best CMS platforms for search engine optimization, WordPress provides an efficient way to structure, manage, and publish websites, even for those who don’t know HTML. Though blogs tend to be one of the more common uses for the platform, it’s a favorite among many businesses, with themes and plugins that help […]
Read more2021 has brought many changes to SEO strategies, most especially with Google’s focus on user experience and searcher intent. In years past, hunting for long-tail keywords with low search volume almost seemed a waste of time, yet they still provide an opportunity to connect with potential clients and customers. That being said, it’s never been […]
Read moreWhen it comes to inbound marketing, a number of brands are starting to notice the growing challenge of not only capturing peoples’ attention, but holding it as well. As more people spend more of their time online, their expectations begin to shift, leading some brands to take wildly different approaches when it comes to converting […]
Read moreEveryone loves a good “life hack,” and every business welcomes the chance to make their processes easier and more seamless. When it comes to your business’s website, did you know that you can actually control how search engines crawl and index your site, down to individual pages? It’s an SEO trick known as the robots.txt […]
Read moreAs the cornerstone of your business, your website is your first chance to make not only a good impression, but a lasting one as well. Fueled by your outbound content, social media channels, and digital advertising, visitors ultimately convert to customers, making final purchasing and conversion decisions based on how well you capture and retain […]
Read moreWhen it comes to monetizing websites or blogs, web creators have gotten creative over the years, coming up with multiple (and occasionally spammy) ways of doing so. As these methods incorporate more and more outbound links, Google has attempted to curb practices that might violate their strict quality guidelines. Here’s a quick rundown of what […]
Read moreWhen starting a new business or brand, the act of building that brand often starts with a website that will ultimately become your cornerstone. For those businesses looking to relaunch their site or migrate existing data from one site to another, this can be an especially stressful task, as failure to implement the proper strategy […]
Read moreWhether you’re a new business or an established brand looking to improve your Google Search rankings, optimizing your website for page speed is just as important as optimizing for SEO, with Google stating that speed is now a landing page factor for Search and ads. As you fill your site with SEO content and elements […]
Read moreAs a Google Premier and Shopify Partner, we’re excited for Google’s new Shopping Graph, a feature-packed integration set to connect 1.7 million merchants and shoppers with valuable buyer info from websites, prices, reviews, videos, and more. Based on ideas from Google’s Knowledge Graph, the Shopping Graph will grant merchants even more product-visibility, giving the option […]
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