Changes in technology always create new opportunities and challenges for brands, and you don’t have to look too far into the past to see how digital media has been completely upended. The World Wide Web went public in 1993. The first ads for Facebook were introduced in 2004, and the iPhone, arguably one of the […]
Read moreWhen it comes to digital marketing, it’s no surprise that nearly everyone wants to sell you a link. After all, Google spells out clearly that links help to determine reputation, and a site’s ranking in Google SERPs is at least partially based on the websites that link to it. Therefore, we know that backlinks are […]
Read moreLike other trends, marketing trends come and go, constantly evolving as brands strive to keep up and leverage the latest technologies and shifts in consumer expectations. After all, great marketing isn’t just about making a splash or grabbing someone’s attention one time—it’s about connecting with customers in meaningful ways, building a reputation as a trusted […]
Read moreGoogle Analytics is full of valuable information and features. However, it’s no secret that it can feel confusing, complicated, or downright intimidating if you don’t have experience with the platform. With so many concepts to learn and different reports available, newcomers can feel a bit overwhelmed, leading some to wonder if there’s an easier, better […]
Read moreWhether you’re a business owner, marketer, web developer, or SEO professional, improving your site’s presence on Google Search is a top priority. That’s because search-friendly content helps provide valuable boosts to organic traffic, conversions, and potential revenue. You’ll find countless tips and SEO advice online, but it might seem challenging to know what your primary […]
Read moreWhen it comes to paid search strategies, 2021 has undoubtedly thrown the marketing industry for a loop, showing no signs of slowing down as 2022 inches closer. From shifts toward machine learning and automation to Responsive Search Ads (RSAs) becoming the new default, PPC marketers have a lot on their plates heading into the new […]
Read moreBlack Friday has always been complicated. From the in-person shopping frenzies of years past to the explosion in eCommerce, the holiday shopping experience is a whirlwind for consumers and retailers alike. In addition, changing trends and permanent shifts in consumer behavior have forced retailers and digital marketers to adapt. With the holiday shopping season well […]
Read moreGoogle has rolled out a new search engine algorithm update dubbed the December 2021 Product Reviews Update, December 1, 2021. As the second product reviews update of the year (the first was in April 2021), this update seeks to improve upon the previous update. Ideally, Google plans to emphasize and reward product reviews that feature […]
Read moreAs Google’s answer to long search queries, chances are you’ve heard of MUM by now. Set to roll out in early 2022, it stands to radically change the appearance of search results and the way we use search. In this article, we’ll cover what MUM is, why this update is significant, and what Google’s implementation […]
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