Whether you’re new to digital marketing or simply looking to boost your business’s online presence, chances are you understand the value of ranking higher than your competitors in Google Search. After all, higher search rankings equate to more Google traffic, and more traffic means more chances for conversions and sales. If that weren’t enough, Google […]
Read moreGoogle officially began rolling out another core update today, dubbed the September 2022 Core Update. What’s Different About The September 2022 Broad Core Update? This is the second core update of 2022 following the May 2022 Core Update, immediately following the release of Google’s Helpful Content Update that was released August 25, 2022. This update […]
Read moreIf you run an online business, you likely know your work is never really done. You can always tweak something to help keep your business relevant, your customers happy, and your revenue stream intact. The same can be said for your digital marketing and SEO efforts. In this article, we’ll dive deeper into what SEO […]
Read moreDuplicate content can be a source of frustration for site owners, regardless of their chosen industry. It can crop up in a number of ways, not all of which might seem obvious. For instance, did you know that Google treats URLs with a trailing slash vs. no slash as two different URLs? Did you also […]
Read moreOn this Page What are Branded Keywords? What are Non-Branded Keywords? Why are Branded Keywords Important? Why are Non-Branded Keywords Important? How Both Tap Into Search Intent Ways to Improve Your Marketing Strategy with Branded Keywords Ways to Improve Your Marketing Strategy with Non-Branded Keywords How Can I Find the Best Keywords for my Business? […]
Read moreWith the U.S. fashion market expected to exceed $236 billion by 2027, brands in the industry are doing everything they can to boost their website visibility so they can reach new audiences and maximize conversions. In addition to social media and other digital marketing efforts, SEO is more valuable than ever before. At the core […]
Read moreLink building, aka the process of acquiring hyperlinks from other sites to your own, has long been a core component of effective search engine optimization (SEO). When done well, a successful link building strategy can establish your brand’s authority in your chosen industry, boosting your online visibility and increasing your site’s rankings in organic SERPs. […]
Read moreWhen someone types something into Google Search, there’s typically a reason behind it. A person searching “ramen” might be looking for a top-five list of ramen recipes. Alternatively, they might be hunting for the nearest ramen takeout restaurant or even information about the history of the dish. Whatever their reason, their satisfaction with the search […]
Read moreIf you’re here, you already know that SEO is an integral part of any digital marketing strategy. You want to include it—you just need a better idea of what it’s going to cost you. Spoiler alert: There’s no fixed, magic number. Depending on your needs, SEO can be managed in-house or by partnering with a […]
Read moreGoogle has officially begun rolling out its first core update of 2022, dubbed the May 2022 core update. With the rollout expected to take 1-2 weeks to fully complete, SEO professionals are understandably curious to see what impact this particular update might have compared to previous releases. Stay tuned to this blog post over the […]
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