Category: Digital Marketing
July 5, 2022
Digital Marketing SEOChoosing the Right SEO Keywords For Your Fashion Brand
With the U.S. fashion market expected to exceed $295 million in revenue by 2025, brands in the industry are doing everything they can to increase their reach and stay ahead of the competition. With so much business moving to digital storefronts, SEO is vital for modern fashion brands. At the core of any SEO strategy […]
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June 28, 2022
Digital Marketing SEOLink Building Tips for Your Health and Wellness Brand
Link building, aka the process of acquiring hyperlinks from other sites to your own, has long been a core component of effective search engine optimization (SEO). When done well, a successful link building strategy can establish your brand’s authority in your chosen industry, boosting your online visibility and increasing your site’s rankings in organic SERPs. […]
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June 15, 2022
Digital Marketing SEOWhat Is Search Intent and Why Is It Important for SEO?
When someone types something into Google Search, there’s typically a reason behind it. A person searching “ramen” might be looking for a top-five list of ramen recipes. Alternatively, they might be hunting for the nearest ramen takeout restaurant or even information about the history of the dish. Whatever their reason, their satisfaction with the search […]
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June 13, 2022
Digital Marketing SEOHow Much Should You Really Be Spending on SEO?
If you’re here, you already know that SEO is an integral part of any digital marketing strategy. You want to include it—you just need a better idea of what it’s going to cost you. Spoiler alert: There’s no fixed, magic number. Depending on your needs, SEO can be managed in-house or by partnering with a […]
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May 25, 2022
Digital Marketing Google UpdatesGoogle Rolls out The May 2022 Google Core Update
Google has officially begun rolling out its first core update of 2022, dubbed the May 2022 core update. With the rollout expected to take 1-2 weeks to fully complete, SEO professionals are understandably curious to see what impact this particular update might have compared to previous releases. Stay tuned to this blog post over the […]
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May 4, 2022
Digital Marketing SEO8 Ways to Increase Your Website’s Visibility in Google Search
Maximizing your website’s search engine visibility is a crucial goal, but it can be challenging, especially if you’re up against more established brands in a competitive industry. Thankfully, there are several proven methods to help any brand improve its visibility. In this article, we’ll go over what those are and dive into what makes them […]
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May 2, 2022
Digital Marketing SEOHow Infographics Enhance Content Marketing Strategies
If infographics aren’t a part of your content marketing strategy, you could be missing out on some valuable digital marketing opportunities. Think about it, when you want to share information with someone, you tell them. When you want someone to retain that information, you provide a visual story or infographic to really drive the point home. In […]
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April 19, 2022
Digital Marketing SEOHow to Improve Your Rankings with Semantic SEO
Ranking in Google isn’t just about links and keywords. As Google’s algorithms improve, they get better at analyzing language. Understanding semantic SEO and how Google’s algorithms process language is vital for keeping up with current SEO trends. In this article, we’ll dive a bit more into what semantic SEO is, why it’s important, and how […]
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March 29, 2022
Digital Marketing PPC SEOWhat You Should Know About Return on Ad Spend (ROAS)
A lot goes into launching a successful digital marketing campaign. Marketers must analyze large amounts of data and perform numerous calculations to understand a campaign’s success, and these processes must be repeated for every campaign after that. In addition, there are dozens of key performance metrics to track, from click-through rates to customer acquisition costs. […]
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March 9, 2022
Digital Marketing SEO7 Google Alerts Every SEO and Search Marketer Should Remember
Search engine optimization (SEO) and search engine marketing (SEM) are challenging undertakings, especially when it comes to keeping track of all the information required to analyze and understand critical business data. Drops or spikes in web traffic have to be researched, and issues with website page load times and other technical errors must be addressed […]
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