Category: Digital Marketing
September 22, 2022
Digital Marketing SEOWhy the #1 Search Position Captures 27.6% of Google Traffic
Whether you’re new to digital marketing or simply looking to boost your business’s online presence, chances are you understand the value of ranking higher than your competitors in Google Search. After all, higher search rankings equate to more Google traffic, and more traffic means more chances for conversions and sales. If that weren’t enough, Google […]
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September 12, 2022
Digital Marketing Google Updates SEOGoogle Has Released The September 2022 Broad Core Update
Google officially began rolling out another core update today, dubbed the September 2022 Core Update. What’s Different About The September 2022 Broad Core Update? This is the second core update of 2022 following the May 2022 Core Update, immediately following the release of Google’s Helpful Content Update that was released August 25, 2022. This update […]
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September 1, 2022
Digital Marketing SEOHow to Set Up Your Website for SEO Success
If you run an online business, you likely know your work is never really done. You can always tweak something to help keep your business relevant, your customers happy, and your revenue stream intact. The same can be said for your digital marketing and SEO efforts. In this article, we’ll dive deeper into what SEO […]
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August 24, 2022
Digital MarketingWhat Is Duplicate Content and How Does It Affect SEO?
Duplicate content can be a source of frustration for site owners, regardless of their chosen industry. It can crop up in a number of ways, not all of which might seem obvious. For instance, did you know that Google treats URLs with a trailing slash vs. no slash as two different URLs? Did you also […]
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August 4, 2022
Digital Marketing SEOHow To Utilize Both Branded and Non-Branded Keywords
On this Page What are Branded Keywords? What are Non-Branded Keywords? Why are Branded Keywords Important? Why are Non-Branded Keywords Important? How Both Tap Into Search Intent Ways to Improve Your Marketing Strategy with Branded Keywords Ways to Improve Your Marketing Strategy with Non-Branded Keywords How Can I Find the Best Keywords for my Business? […]
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July 5, 2022
Digital Marketing SEOHow to Choose the Right SEO Keywords For Your Fashion Brand
With the U.S. fashion market expected to exceed $236 billion by 2027, brands in the industry are doing everything they can to boost their website visibility so they can reach new audiences and maximize conversions. In addition to social media and other digital marketing efforts, SEO is more valuable than ever before. At the core […]
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June 28, 2022
Digital Marketing SEOLink Building Tips for Your Health and Wellness Brand
Link building, aka the process of acquiring hyperlinks from other sites to your own, has long been a core component of effective search engine optimization (SEO). When done well, a successful link building strategy can establish your brand’s authority in your chosen industry, boosting your online visibility and increasing your site’s rankings in organic SERPs. […]
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June 15, 2022
Digital Marketing SEOWhat Is Search Intent and Why Is It Important for SEO?
When someone types something into Google Search, there’s typically a reason behind it. A person searching “ramen” might be looking for a top-five list of ramen recipes. Alternatively, they might be hunting for the nearest ramen takeout restaurant or even information about the history of the dish. Whatever their reason, their satisfaction with the search […]
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June 13, 2022
Digital Marketing SEOHow Much Should You Really Be Spending on SEO?
If you’re here, you already know that SEO is an integral part of any digital marketing strategy. You want to include it—you just need a better idea of what it’s going to cost you. Spoiler alert: There’s no fixed, magic number. Depending on your needs, SEO can be managed in-house or by partnering with a […]
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May 25, 2022
Digital Marketing Google UpdatesGoogle Rolls out The May 2022 Google Core Update
Google has officially begun rolling out its first core update of 2022, dubbed the May 2022 core update. With the rollout expected to take 1-2 weeks to fully complete, SEO professionals are understandably curious to see what impact this particular update might have compared to previous releases. Stay tuned to this blog post over the […]
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