Digital marketing is all about return on investment (ROI). The goal is to reach as many people and bring in as much revenue as possible while paying as little as you can. This leads many marketers to compare different channels, such as paid search, social media, and SEO, based on ROI alone. But tons of […]
Read moreGoogle search continuous scroll has brought a fresh, mobile-friendly user experience to millions of searchers. Rather than clicking to another page to view results outside of the top 10, users can see dozens of SERP links with a simple thumb flick or mouse scroll. However, as with any Google update or change, marketers wonder about […]
Read moreIf you’ve been working in marketing and advertising since January 2020 or following Google trends, chances are you’ve heard about Google’s plans to block 3rd party cookies on its Chrome browser. This marks a significant but limited change for the advertising industry, but it’s also a big step forward for those worried about online privacy. […]
Read moreMillions of digital marketers have adopted Google Analytics 4 since the company announced its next-generation analytics property in October 2020. Google Analytics 4 is the measurement tool of the future, and you need to get acquainted with this innovative, cross-platform solution so you can create better experiences for your users. Universal Analytics stopped processing new […]
Read moreOnce again, big changes have hit the digital marketing and SEO world. This time, it’s the departure of Universal Analytics in favor of Google’s next-generation solution Google Analytics 4 (GA4). Universal Analytics stopped processing new data on July 1, 2023, marking the end of an era for Google Analytics. When Google officially announced the release […]
Read moreGoogle has officially rolled out the March 2023 Board Core Update. Six months after the September 2022 Broad Core Update, this latest rollout could be complete within the next two weeks and is set to impact many sites. Even if there isn’t anything “wrong” with your pages, you could still see a drop in rankings. […]
Read moreWhen it comes to SEO, you are what you E-E-A-T. No, there isn’t food involved. But understanding E-E-A-T and how Google uses it in their rankings is crucial for the success of your organic SEO strategy. Ever since its introduction to Google’s Search Quality Guidelines in 2014, E-E-A-T has been on everybody’s mind. E-E-A-T can […]
Read moreGoogle released its helpful content system after its first update in August 2022. This update is called the December 2022 update. This update rolled out on December 5, but it became more noticeable on December 6, 2022. This is a global update that impacts all languages and will help Google detect more low-quality content created […]
Read moreWhether you’re new to digital marketing or simply looking to boost your business’s online presence, chances are you understand the value of ranking higher than your competitors in Google Search. After all, higher search rankings equate to more Google traffic, and more traffic means more chances for conversions and sales. If that weren’t enough, Google […]
Read moreGoogle officially began rolling out another core update today, dubbed the September 2022 Core Update. What’s Different About The September 2022 Broad Core Update? This is the second core update of 2022 following the May 2022 Core Update, immediately following the release of Google’s Helpful Content Update that was released August 25, 2022. This update […]
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