For years, keyword rankings have been an obsession of the SEO community—and rightfully so. After all, Google’s search algorithms continue to look at entities and intent, and keyword rankings help drive traffic, conversions, and ultimately revenue. With that in mind, Google has become increasingly more intelligent over the years, understanding user intent better. Those same […]
Read moreGoogle is officially rolling out its new core update today, dubbed the November 2021 Core Update. As the third core update of 2021, the timing and announcement mark a change from previous years. What’s Different About The November 2021 Core Update? For starters, Google typically announces these kinds of updates from their Search Liaison Twitter […]
Read moreActing as a cross between a search engine and a social network, YouTube is unique in its reach and influence over the internet. The video-sharing platform offers help to those seeking information about their favorite products, services, and industries, as well as to those looking for entertainment. As the second most popular search engine in […]
Read morePPC advertising has become a digital marketing essential for just about every business, no matter its size or industry. For those who know the costs and margins of their products, Google Ads is an easy way to get their money’s worth, often boasting record-breaking ROI. For those operating a smaller business and jumping into PPC […]
Read moreEven if you offer the best products or services, if people don’t know about your business, you could struggle. Many businesses both big and small struggle with this very problem, often turning to organic search engine optimization (SEO) or pay-per-click (PPC) marketing strategies to get their products and ideas in front of potential customers. Both […]
Read moreWhether you’re a new business looking to gain a competitive edge or you want to cement your site as a trusted source in your industry, improving your website’s organic rankings is a good place to start. From content upgrades to landing page redesigns, businesses turn to a variety of tools to improve their SEO, eager […]
Read moreA new holiday season is upon us, and with it comes a new kind of seasonal shopper. While 2020 saw people around the world embracing digital commerce as a way to keep their spirits high, it also permanently changed consumer behavior, transforming the future of retail marketing altogether. From shifts in online activity to changes […]
Read moreOne of the best things about social media advertising is the ability to test your ads, track their progress, refine them as needed, and target them with greater precision. Facebook Pixel is a data-gathering tool designed to help you measure the effectiveness of your advertising across Facebook and Instagram. It’s an essential tool for understanding […]
Read moreMost people are familiar with the big players in PPC advertising, namely Google and Facebook. As another player in the field, Bing Search commands a sizable chunk of online search volume, making Microsoft Advertising an excellent tool for driving qualified leads and conversions. In this article, we’ll cover what makes this platform so attractive, along […]
Read moreSEO is important for every website, whether it’s an online store, social media hub, or a place to do business. As websites get created and landing pages fill with content, some of that content can get duplicated along the way, confusing search engines as they work to crawl and index pages for better search rankings. […]
Read more