WOW! 2020 has been an interesting year, to say the least. From a global pandemic to sky-rocketing ecommerce sales in April of all months, this year has been a rollercoaster for most industries, especially ecommerce. It’s clear that consumer behavior has changed and it’s only going to keep evolving as we approach the 2020 holiday […]
Read moreThe move from traditional selling practices, i.e., brick and mortar, to ecommerce stores has been steadily increasing for some time. With the rise of COVID-19 and the circumstances that developed as a result, many brands who never previously considered an online store are now recognizing the necessity of it in order to maintain revenue. For […]
Read moreGoogle announced yesterday it released the May 2020 core algorithm update. Core updates impact how Google ranks websites and how Google determines what is the most relevant web page for a specific query. Google reported that it will take 1 – 2 weeks to fully rollout.= What is a core update? This is the second […]
Read moreWhen you optimize your website for SEO, you’re going to take several factors into account. In addition to your broad match terms, you’re probably also incorporating some exact match and longtail terms. Similarly, you may have considered including synonyms for your targeted keywords. What you may not have thought of, however, is whether or not […]
Read moreIf you’re doing business online, you should be utilizing Google Ads. It’s a user-friendly, cost-effective way of increasing brand awareness and revenue. In fact, with the right mindset and strategy, Google Ads can virtually double your money. If it’s not doing that, it doesn’t mean your PPC campaign isn’t working. As long as you’re getting […]
Read moreA study in 2013 offered a number of insights into the level of traffic each position in a Google Search Engine Results Page (SERP) gets. Since then, other studies have been conducted to determine similar findings. On average, each of these studies has found that the numbers have remained consistent in the 7 years since […]
Read moreWith more and more consumers doing their part to maintain social distancing, it’s no surprise that e-commerce is seeing an incredible lift in traffic. Current public data is showing that ad spend in the e-commerce landscape has increased by nearly double, from $4.8 million near the end of February to $9.6 million in early March. […]
Read moreWe have been intensely monitoring the spread of the coronavirus (COVID-19) outbreak over the last few weeks and have been following the guidelines set by the Centers for Disease Control & Prevention (CDC), as well as those set by our state and local health authorities. During these uncertain times, we maintain our unwavering commitment to ensure […]
Read moreAt first glance, paying for ads on your branded search terms may seem like an extra, unnecessary expenditure. After all, your company likely already ranks at the top of the list for organic search results. Do you really need to carve out space in your ad budget to bid on your brand terms? The short […]
Read moreOnce upon a time, in the heady, early days of Google’s PageRank, links on a site were counted as votes. These votes were more or less weighted equally, with pages receiving more votes perceived as being more important, and these more important pages casting higher-value votes. Fast forward more than two decades, and links are […]
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