In digital marketing, one of the key factors for gauging a website or page’s engagement and effectiveness is its overall bounce rate. This is the rate at which people land on a page and do nothing else before leaving. They don’t send any further requests to the server by completing actions on the page or […]
Read moreSearch engine optimization (SEO) and search engine marketing (SEM) are challenging undertakings, especially when it comes to keeping track of all the information required to analyze and understand critical business data. Drops or spikes in web traffic have to be researched, and issues with website page load times and other technical errors must be addressed […]
Read moreChanges in technology always create new opportunities and challenges for brands, and you don’t have to look too far into the past to see how digital media has been completely upended. The World Wide Web went public in 1993. The first ads for Facebook were introduced in 2004, and the iPhone, arguably one of the […]
Read moreWhen it comes to digital marketing, it’s no surprise that nearly everyone wants to sell you a link. After all, Google spells out clearly that links help to determine reputation, and a site’s ranking in Google SERPs is at least partially based on the websites that link to it. Therefore, we know that backlinks are […]
Read moreLike other trends, marketing trends come and go, constantly evolving as brands strive to keep up and leverage the latest technologies and shifts in consumer expectations. After all, great marketing isn’t just about making a splash or grabbing someone’s attention one time—it’s about connecting with customers in meaningful ways, building a reputation as a trusted […]
Read moreBoise-based digital agency VELOX Media has achieved 2022 Premier Partner status in the Google Partners program. VELOX’s team of experts specialize in revenue-based digital strategy, organic search marketing, conversion optimization, and paid ads management for enterprise brands around the globe. Explore the full range of offerings on their website. For VELOX Media, being recognized as […]
Read moreGoogle Analytics is full of valuable information and features. However, it’s no secret that it can feel confusing, complicated, or downright intimidating if you don’t have experience with the platform. With so many concepts to learn and different reports available, newcomers can feel a bit overwhelmed, leading some to wonder if there’s an easier, better […]
Read moreWhether you’re a business owner, marketer, web developer, or SEO professional, improving your site’s presence on Google Search is a top priority. That’s because search-friendly content helps provide valuable boosts to organic traffic, conversions, and potential revenue. You’ll find countless tips and SEO advice online, but it might seem challenging to know what your primary […]
Read moreWhen it comes to paid search strategies, 2021 has undoubtedly thrown the marketing industry for a loop, showing no signs of slowing down as 2022 inches closer. From shifts toward machine learning and automation to Responsive Search Ads (RSAs) becoming the new default, PPC marketers have a lot on their plates heading into the new […]
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