Blog

May 5, 2020

Google Announces May 2020 Core Algorithm Update

Google announced yesterday it released the May 2020 core algorithm update. Core updates impact how Google ranks websites and how Google determines what is the most relevant web page for a specific query. Google reported that it will take 1 – 2 weeks to fully rollout.= What is a core update? This is the second […]

April 28, 2020

SEO

Why Does My Site Rank Differently for Singular and Plural Keywords?

When you optimize your website for SEO, you’re going to take several factors into account. In addition to your broad match terms, you’re probably also incorporating some exact match and longtail terms. Similarly, you may have considered including synonyms for your targeted keywords. What you may not have thought of, however, is whether or not […]

April 13, 2020

PPC

How to Maximize Results with a Small Google Ads Budget

If you’re doing business online, you should be utilizing Google Ads. It’s a user-friendly, cost-effective way of increasing brand awareness and revenue. In fact, with the right mindset and strategy, Google Ads can virtually double your money. If it’s not doing that, it doesn’t mean your PPC campaign isn’t working. As long as you’re getting […]

April 7, 2020

SEO

How Important is the First Position in Google SERPs?

A study in 2013 offered a number of insights into the level of traffic each position in a Google Search Engine Results Page (SERP) gets. Since then, other studies have been conducted to determine similar findings. On average, each of these studies has found that the numbers have remained consistent in the 7 years since […]

March 24, 2020

SEO

Social Distancing Has Created an Opportunity for E-Commerce Brands to Capture More Traffic

With more and more consumers doing their part to maintain social distancing, it’s no surprise that e-commerce is seeing an incredible lift in traffic. Current public data is showing that ad spend in the e-commerce landscape has increased by nearly double, from $4.8 million near the end of February to $9.6 million in early March. […]

March 17, 2020

Company News

An update from our CEO

We have been intensely monitoring the spread of the coronavirus (COVID-19) outbreak over the last few weeks and have been following the guidelines set by the Centers for Disease Control & Prevention (CDC), as well as those set by our state and local health authorities. During these uncertain times, we maintain our unwavering commitment to ensure […]

March 3, 2020

SEO

How Much Should You Be Spending on SEO?

If you’re here, you already know that SEO is an integral part of any digital marketing strategy. You want to include it—you just need a better idea of what it’s going to cost you. Spoiler alert: There’s no fixed, magic number. Depending on your needs, SEO can be managed in-house or by contracting with a […]

February 11, 2020

PPC

10 Reasons You Should Be Running Branded Campaigns

At first glance, paying for ads on your branded search terms may seem like an extra, unnecessary expenditure. After all, your company likely already ranks at the top of the list for organic search results. Do you really need to carve out space in your ad budget to bid on your brand terms? The short […]

January 24, 2020

SEO

Link Placement and Weight: How On-page Signals Impact the Value of a Link

Once upon a time, in the heady, early days of Google’s PageRank, links on a site were counted as votes. These votes were more or less weighted equally, with pages receiving more votes perceived as being more important, and these more important pages casting higher-value votes. Fast forward more than two decades, and links are […]

January 15, 2020

Google Updates

Google’s January 2020 Core Update

Google announced on Monday, January 13, it was releasing the January 2020 Core Update. The update is already live and will be rolling out to their various data centers over the next few days. Core Updates are important to note, since they impact how Google ranks websites and how Google determines what is the most […]