Whether you’re selling outdoor apparel, swimsuits, or haircare products, Google Merchant Center remains one of the best ways to grow your business, helping you to manage how your online and in-store product inventory appears in Google Search. As a bridge between your eCommerce store and the Google Shopping network, the platform is also exceptionally easy […]
Read moreWith the U.S. fashion market expected to exceed $236 billion by 2027, brands in the industry are doing everything they can to boost their website visibility so they can reach new audiences and maximize conversions. In addition to social media and other digital marketing efforts, SEO is more valuable than ever before. At the core […]
Read morePacked with all sorts of different brands, products, and personalities, the beauty and skincare industry is fiercely competitive, with recent statistics projecting the global cosmetics market will reach $415.29 billion by 2028. As one of the industries most affected by changing trends, marketing for the beauty industry can be especially challenging, especially if you’re a […]
Read moreLink building, aka the process of acquiring hyperlinks from other sites to your own, has long been a core component of effective search engine optimization (SEO). When done well, a successful link building strategy can establish your brand’s authority in your chosen industry, boosting your online visibility and increasing your site’s rankings in organic SERPs. […]
Read moreWhen someone types something into Google Search, there’s typically a reason behind it. A person searching “ramen” might be looking for a top-five list of ramen recipes. Alternatively, they might be hunting for the nearest ramen takeout restaurant or even information about the history of the dish. Whatever their reason, their satisfaction with the search […]
Read moreIf you’re here, you already know that SEO is an integral part of any digital marketing strategy. You want to include it—you just need a better idea of what it’s going to cost you. Spoiler alert: There’s no fixed, magic number. Depending on your needs, SEO can be managed in-house or by partnering with a […]
Read moreGoogle has officially begun rolling out its first core update of 2022, dubbed the May 2022 core update. With the rollout expected to take 1-2 weeks to fully complete, SEO professionals are understandably curious to see what impact this particular update might have compared to previous releases. Stay tuned to this blog post over the […]
Read moreIf you’ve researched SEO strategies and agencies, you’ve likely seen the terms “white hat SEO” and “black hat SEO” thrown around. In this article, we’ll define both and why your business should embrace white hat SEO tactics above all else. What Is White Hat SEO? White hat SEO is the correct and ethical way to […]
Read moreIf infographics aren’t a part of your content marketing strategy, you could be missing out on some valuable digital marketing opportunities. Think about it, when you want to share information with someone, you tell them. When you want someone to retain that information, you provide a visual story or infographic to really drive the point home. In […]
Read moreRanking in Google isn’t just about links and keywords. As Google’s algorithms improve, they get better at analyzing language. Understanding semantic SEO and how Google’s algorithms process language is vital for keeping up with current SEO trends. In this article, we’ll dive a bit more into what semantic SEO is, why it’s important, and how […]
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